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Marketing Manager-The Ben Hotel, Autograph Collection
Job Overview
Employment Type
Full-time
Work Schedule
Standard Hours
Benefits
Unlimited paid time off
Medical insurance
Dental Insurance
Vision Insurance
401(k) program with employer match
Health savings account
Flexible spending account
Basic Life and AD&D insurance
Company-paid short-term disability
Tuition Reimbursement
Employee assistance program
Employee Referral Bonus Program
Job Description
The Ben is a distinguished luxury hotel located overlooking the Intracoastal in the heart of West Palm Beach, Florida. Renowned for its intentional luxury, thoughtful style, and artistic service, The Ben attracts discerning guests who seek elevated and refined experiences. The hotel prides itself on creating a culture that blends confidence, refinement, and distinctiveness, making it more than just a place to stay but a lifestyle destination. As a respected establishment within the hospitality industry, The Ben represents a unique blend of elegance and boldness, cultivating an environment where professionals who value presence and excellence can thrive.
The Marketing... Show More
The Marketing... Show More
Job Requirements
- A four year college degree or equivalent education/experience
- minimum of 2-4 years of experience in a marketing position
- hospitality experience preferred
- strong interpersonal, verbal and written communication skills
- excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
- ability to negotiate effectively
- excellent attention to detail and multi-tasking skills
- professional appearance and manner
- computer literacy, specifically MS Word for Windows
- occasional standing
- occasional carrying and lifting of files and office items up to 25 lbs
- 95 percent indoor office environment
Job Qualifications
- A four year college degree or equivalent education/experience
- minimum of 2-4 years of experience in a marketing position
- hospitality experience preferred
- strong interpersonal, verbal and written communication skills
- excellent comprehension and literacy for reading manager's letters and preparing contracts
- ability to negotiate effectively
- excellent attention to detail and multi-tasking skills
- professional appearance and manner
- computer literacy, specifically MS Word for Windows
- communication at all levels
- multi-tasking
- time management
Job Duties
- Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
- work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
- direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
- conduct and track on-going email marketing campaigns for a variety of hotel business units
- utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
- recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
- oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
- continually manage social media accounts, ensuring imagery and copy is consistent with the identity and positioning of each hotel
- manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
- monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites
- develop and implement companywide public relations initiatives and programs
- work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning
- utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
- direct, manage or assist in the development of creative materials both online and offline to support marketing goals
- assist designated hotels with communication materials such as flyers, signs, and eblasts
- maintain a chronological media library and electronic files of all advertising materials by property and activity
- apply current SEO strategies
- use content management systems to update hotel websites
- maintain administrative knowledge for social media sites
- utilize Adobe Creative Suite tools including Photoshop, Illustrator, and Acrobat
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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