Marketing Manager-The Ben Hotel, Autograph Collection

West Palm Beach, FL, USA|Onsite

Job Overview

Employment Type

Full-time

Work Schedule

Standard Hours

Benefits

Unlimited paid time off

Medical insurance

Dental Insurance

Vision Insurance

401(k) program with employer match

Health savings account

Flexible spending account

Basic Life and AD&D insurance

Company-paid short-term disability

Tuition Reimbursement

Employee assistance program

Employee Referral Bonus Program

Job Description

The Ben is a distinguished luxury hotel located overlooking the Intracoastal in the heart of West Palm Beach, Florida. Renowned for its intentional luxury, thoughtful style, and artistic service, The Ben attracts discerning guests who seek elevated and refined experiences. The hotel prides itself on creating a culture that blends confidence, refinement, and distinctiveness, making it more than just a place to stay but a lifestyle destination. As a respected establishment within the hospitality industry, The Ben represents a unique blend of elegance and boldness, cultivating an environment where professionals who value presence and excellence can thrive.

The Marketing Manager role at The Ben is integral to the development and promotion of the hotel’s brand identity as both a lifestyle icon and social hub in West Palm Beach. This position involves curating a compelling brand presence across multiple channels by crafting captivating content that resonates with a luxury clientele. The Marketing Manager will spearhead online marketing campaigns, oversee social media strategies, optimize websites through SEO best practices, and coordinate closely with external digital agencies and internal property teams. This role requires a dynamic individual passionate about marketing, capable of enhancing the hotel’s visibility while upholding its sophisticated brand ethos. Offering a full-time, regular position, The Ben seeks a Marketing Manager dedicated to executing forward-thinking tactics that increase revenue, attract and engage target audiences, and uphold the distinctive personality of the hotel. The role demands proficiency in digital marketing tools, content management systems, and Adobe Creative Suite, ensuring seamless execution of creative and strategic initiatives that amplify The Ben’s market presence. Candidates who join The Ben embark on a career path that not only supports the hotel’s mission of luxury and excellence but also fosters professional growth in an inspiring environment.

Job Requirements

A four year college degree or equivalent education/experience
minimum of 2-4 years of experience in a marketing position
hospitality experience preferred
strong interpersonal, verbal and written communication skills
excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
ability to negotiate effectively
excellent attention to detail and multi-tasking skills
professional appearance and manner
computer literacy, specifically MS Word for Windows
occasional standing
occasional carrying and lifting of files and office items up to 25 lbs
95 percent indoor office environment

Job Qualifications

A four year college degree or equivalent education/experience
minimum of 2-4 years of experience in a marketing position
hospitality experience preferred
strong interpersonal, verbal and written communication skills
excellent comprehension and literacy for reading manager's letters and preparing contracts
ability to negotiate effectively
excellent attention to detail and multi-tasking skills
professional appearance and manner
computer literacy, specifically MS Word for Windows
communication at all levels
multi-tasking
time management

Job Duties

Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
conduct and track on-going email marketing campaigns for a variety of hotel business units
utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
continually manage social media accounts, ensuring imagery and copy is consistent with the identity and positioning of each hotel
manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites
develop and implement companywide public relations initiatives and programs
work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning
utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
direct, manage or assist in the development of creative materials both online and offline to support marketing goals
assist designated hotels with communication materials such as flyers, signs, and eblasts
maintain a chronological media library and electronic files of all advertising materials by property and activity
apply current SEO strategies
use content management systems to update hotel websites
maintain administrative knowledge for social media sites
utilize Adobe Creative Suite tools including Photoshop, Illustrator, and Acrobat