
Marketing Manager-The Ben Hotel, Autograph Collection
Job Overview
Employment Type
Full-time
Compensation
Salary
Range $80,000.00 - $1.00
Work Schedule
Standard Hours
Benefits
Unlimited paid time off
Medical insurance
Dental Insurance
Vision Insurance
401(k)
health savings accounts
flexible spending accounts
Basic Life and AD&D insurance
Pet insurance
accidental insurance
Critical Insurance
Hospital Indemnity insurance
short-term disability
WINFertility guidance
Calm Health application subscription
Tuition Reimbursement
Employee assistance program
Employee Referral Bonus Program
hotel discounts
Restaurant Discounts
Job Description
The Ben Autograph Collection is a distinguished luxury hotel situated in the heart of West Palm Beach, Florida. Owned and operated by Concord Hospitality Enterprises Company under an independent franchise agreement with Marriott International, The Ben stands as a beacon of intentional luxury, blending style and substance with an unwavering commitment to impeccable service. This upscale hotel overlooks the scenic Intracoastal Waterway and attracts discerning guests who seek elevated experiences defined by thoughtful details and bold design. The establishment prides itself on cultivating a culture of excellence, confidence, and refined sophistication, making it an ideal workplace for professionals passionate about delivering extraordinary guest experiences in a vibrant environment.
The Marketing Manager role at The Ben Autograph Collection is a key leadership position focused on enhancing the hotel's brand presence and market positioning in both online and offline channels. This full-time management position is located on-site at the hotel and offers a starting salary of $80,000 per year plus bonuses. The successful candidate will spearhead the execution of strategic marketing initiatives designed to curate desire, amplify guest experiences, and reinforce The Ben as a lifestyle icon and social hub within West Palm Beach. This role requires a dynamic mix of creativity, analytical skills, and collaborative leadership to manage digital marketing programs, content creation, search engine optimization (SEO), social media engagement, and public relations efforts with both internal teams and external agencies.
As the Marketing Manager, you will be responsible for developing and implementing innovative campaigns that reflect the unique identity of The Ben and align with corporate marketing goals. You will manage the hotel's online presence by overseeing website content, leveraging SEO best practices, and driving targeted email marketing campaigns to maximize revenue. Collaboration with external digital agencies and internal property staff is essential to ensure that all marketing programs meet their objectives effectively. Leading social media efforts across platforms such as Facebook, Twitter, Instagram, and YouTube will be a core focus, including coaching staff responsible for social media and monitoring brand reputation through online reviews and travel forums.
In addition to digital marketing, this role encompasses coordinating promotional packages, managing creative content development, and supporting public relations strategies by engaging with PR agencies to strengthen The Ben's brand narrative. The Marketing Manager will use data-driven insights from Google Analytics, agency reports, and social media metrics to continuously refine marketing strategies and recommend technology and process improvements that keep pace with evolving trends. This position offers a unique opportunity for a marketing professional who thrives in a fast-paced, hospitality-oriented environment and desires to play an integral role in crafting luxury experiences that resonate with individualistic travelers.
The Ben fosters an inclusive and supportive environment where employees are encouraged to bring their best selves and contribute to the success of a globally recognized collection of hotels within Marriott International’s Autograph Collection portfolio. This position offers comprehensive benefits including medical, dental, vision insurance options, 401(k) with employer match, paid time off, tuition reimbursement, and many discounts across Marriott properties and partner services. If you are a creative, detail-oriented marketing leader with a passion for hospitality and brand storytelling, this is an outstanding opportunity to make a meaningful impact at The Ben Autograph Collection.
The Marketing Manager role at The Ben Autograph Collection is a key leadership position focused on enhancing the hotel's brand presence and market positioning in both online and offline channels. This full-time management position is located on-site at the hotel and offers a starting salary of $80,000 per year plus bonuses. The successful candidate will spearhead the execution of strategic marketing initiatives designed to curate desire, amplify guest experiences, and reinforce The Ben as a lifestyle icon and social hub within West Palm Beach. This role requires a dynamic mix of creativity, analytical skills, and collaborative leadership to manage digital marketing programs, content creation, search engine optimization (SEO), social media engagement, and public relations efforts with both internal teams and external agencies.
As the Marketing Manager, you will be responsible for developing and implementing innovative campaigns that reflect the unique identity of The Ben and align with corporate marketing goals. You will manage the hotel's online presence by overseeing website content, leveraging SEO best practices, and driving targeted email marketing campaigns to maximize revenue. Collaboration with external digital agencies and internal property staff is essential to ensure that all marketing programs meet their objectives effectively. Leading social media efforts across platforms such as Facebook, Twitter, Instagram, and YouTube will be a core focus, including coaching staff responsible for social media and monitoring brand reputation through online reviews and travel forums.
In addition to digital marketing, this role encompasses coordinating promotional packages, managing creative content development, and supporting public relations strategies by engaging with PR agencies to strengthen The Ben's brand narrative. The Marketing Manager will use data-driven insights from Google Analytics, agency reports, and social media metrics to continuously refine marketing strategies and recommend technology and process improvements that keep pace with evolving trends. This position offers a unique opportunity for a marketing professional who thrives in a fast-paced, hospitality-oriented environment and desires to play an integral role in crafting luxury experiences that resonate with individualistic travelers.
The Ben fosters an inclusive and supportive environment where employees are encouraged to bring their best selves and contribute to the success of a globally recognized collection of hotels within Marriott International’s Autograph Collection portfolio. This position offers comprehensive benefits including medical, dental, vision insurance options, 401(k) with employer match, paid time off, tuition reimbursement, and many discounts across Marriott properties and partner services. If you are a creative, detail-oriented marketing leader with a passion for hospitality and brand storytelling, this is an outstanding opportunity to make a meaningful impact at The Ben Autograph Collection.
Job Requirements
- A four year college degree or equivalent education/experience
- Minimum of 2-4 years of experience in a marketing position
- Hospitality experience preferred
- Strong interpersonal, verbal and written communication skills
- Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
- Ability to negotiate effectively
- Excellent attention to detail and multi-tasking skills
- Professional appearance and manner
- Computer literacy, specifically MS Word for Windows
- Communication at all levels
- multi-tasking
- time management
Job Qualifications
- A four year college degree or equivalent education/experience
- Minimum of 2-4 years of experience in a marketing position
- Hospitality experience preferred
- Strong interpersonal, verbal and written communication skills
- Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
- Ability to negotiate effectively
- Excellent attention to detail and multi-tasking skills
- Professional appearance and manner
- Computer literacy, specifically MS Word for Windows
- Communication at all levels
- multi-tasking
- time management
Job Duties
- Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
- Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
- Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
- Conduct and track on-going email marketing campaigns for a variety of hotel business units
- Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
- Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
- Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
- Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
- Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
- Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites
- Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
- Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
- Develop and implement companywide Public Relations initiatives and programs
- Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
- Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
- Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
- Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
- Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
- Assist designated hotels with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materials
- Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity
- Current search engine optimization (SEO) strategies
- Use of content management systems (CMSs) to update hotel websites
- Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
- Adobe Creative Suite including Photoshop, Illustrator and Acrobat
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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