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Marketing Manager | Full-Time | Chartway Arena @ Old Dominion University
Job Overview
Employment Type
Part-time
Compensation
Salary
Range $56,000.00 - $60,000.00
Work Schedule
Flexible
Weekend Shifts
Night Shifts
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) savings plan
401(k) matching
Paid Time Off
vacation days
Job Description
Oak View Group (OVG) is recognized as the global leader in premium live entertainment infrastructure and services, offering a comprehensive platform that spans venue development alongside end-to-end capabilities in venue management, hospitality, and sponsorship sales. Founded in 2015, OVG has quickly established itself as a dominant force in the industry, managing a diverse portfolio comprising seven world-class owned venues and a broad client roster that includes the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions spread across four continents. The Company’s capabilities are anchored by their commitment to providing outstanding event experiences and operational... Show More
Job Requirements
- Bachelor’s degree or higher
- 3-5 years of sales and/or marketing experience
- Experience in a public assembly facility preferred
- Strong graphic design skills with portfolio
- Proficiency with Adobe Creative Suite
- Knowledge of social media platforms
- Ability to work nights and weekends
- Excellent organizational and interpersonal skills
- Proficiency in Microsoft Word and Excel
Job Qualifications
- Bachelor’s degree or better from an accredited college or university with major coursework in marketing, public relations, business administration, or other related fields
- Minimum of 3-5 years in sales and/or marketing required, preferably with an arena, sports facility, stadium, or other multi-purpose public assembly facility
- Knowledge of marketing and advertising/sponsorship program development
- Knowledge of public relations
- Knowledge of website maintenance
- At least 1+ year of experience in graphic design (please provide portfolio)
- Knowledge of Adobe Creative Suite, including Photoshop and CANVA
- Passion for the sports and entertainment industry is a plus
- Highly motivated individual with excellent organizational and interpersonal skills
- Ability to work nights and weekends
- Proficiency in Microsoft Word and Excel
- Strong knowledge of social media platforms, including TikTok, Facebook, Instagram, LinkedIn, Twitter, and Snapchat
- Comfortable working on multiple projects with tight deadlines in a fast-pace team environment
- Perform other duties and responsibilities as assigned
Job Duties
- Identify, develop, and evaluate marketing strategy
- Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI, such as third-party partnerships, new media avenues, etc.
- Participate in the development and implementation of annual marketing goals and objectives
- Hiring and training of marketing interns and marketing hourly staff members
- Assist with negotiating contracts with media and promotion partners
- Collaborate with athletic and university marketing departments
- Create, plan, and implement repeatable revenue-generating concepts and processes
- Manage F&B initiatives in collaboration with venue F&B general manager
- Interpret the venue customer experience and provide plans to improve the guests'/client experience
- Serve as press contact and write and distribute press releases
- Create venue collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars, and various brochures from concept to completion
- Assist and coordinate marketing, advertising, and promotional activities, including development of marketing plans
- Develop creative assets for Chartway Arena and its partners in multiple mediums—social media, print collateral, event design, web, eblast, etc.—using Adobe Photoshop
- Develop and implement grassroots media campaigns
- Edit high-resolution imagery using Adobe Photoshop
- Oversee all social media channels: TikTok, Facebook, Instagram, LinkedIn Twitter, Snapchat, etc.
- Create weekly newsletters, presale emails, on-sale notifications, post-event survey campaigns, and cart abandonment campaigns by maximizing the automations tools within the ticketing system
- Coordinate paid and non-paid social media campaigns promoting upcoming events
- Research evolving social media trends and new platforms
- Participate in select event or game-day activities, promotions, and set-up
- Actively participate in brainstorming sessions
- Maintains a winning, do-what-it-takes attitude and team approach
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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