Marketing Manager- Festivals

Job Overview

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Compensation

Salary
Range $64,700.00 - $105,600.00
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Gym membership
Professional development opportunities

Job Description

AEG is a global leader in sports and live entertainment with over 20 years of experience transforming the way audiences experience music, sports, and cultural events. Hosting more than 160 million guests annually and supporting over 10,000 shows and 22,000 events worldwide, AEG represents a diverse portfolio of over 300 venues, leading sports franchises, marquee music brands, and integrated entertainment districts. The company is dedicated to innovation, artistry, community engagement, and sustainable business practices, fostering a diverse and inclusive workplace that reflects the communities, artists, athletes, and fans it serves.

The role of Marketing Manager - Festivals is a key position within AEG’s dynamic marketing team, focusing specifically on festivals in the event calendar. This role is responsible for the creation and management of all marketing assets related to festival events. The Marketing Manager will collaborate closely with artist management, radio and TV partners, and the broader marketing team to develop and implement impactful marketing strategies tailored to the demographics and audiences of each festival. A significant part of the role involves creating graphic content designed to capture public interest and drive ticket sales while maintaining brand consistency and engagement.

Moreover, this position is responsible for meticulously maintaining and tracking marketing budgets, ensuring they are allocated efficiently and effectively to maximize return on investment. The Marketing Manager will also oversee the management of social media platforms related to festivals, ensuring content is current, engaging, and drives audience interaction to boost awareness and festival attendance. This role requires a marketing professional who is detail-oriented, creative, strategic, and well-versed in cross-functional collaboration and budget management within the live entertainment industry. Joining AEG as a Marketing Manager - Festivals offers an exciting opportunity to contribute to some of the most memorable live events globally, while working in an environment that values innovation, diversity, and community impact.

Job Requirements

  • Bachelor's degree in marketing or related field
  • Minimum 3 years of experience in marketing, preferably with live events or festivals
  • Proficiency in graphic design software
  • Strong organizational and multitasking abilities
  • Excellent interpersonal and communication skills
  • Ability to work collaboratively with diverse teams
  • Experience tracking and managing marketing budgets

Job Qualifications

  • Bachelor's degree in marketing, communications, or related field
  • Proven experience in event marketing, preferably in live entertainment or festivals
  • Strong graphic design skills and familiarity with marketing tools
  • Excellent communication and collaboration skills
  • Ability to manage budgets and track expenses accurately
  • Experience managing social media platforms and content

Job Duties

  • Develop and execute marketing and promotional plans
  • Collaborate with festival directors, talent buyers, and marketing director to plan and oversee marketing budgets
  • Create and design graphic marketing content for festivals
  • Manage and update social media accounts with engaging material
  • Track and allocate marketing budgets appropriately
  • Coordinate with artist management and media partners to maximize marketing reach
  • Monitor campaign performance and adjust strategies accordingly

Job Criteria

Experience

Mid Level (3-7 years)


Job Location

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