Marketing Manager - Cavalier Resort

Job Overview

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Compensation

Salary
Range $70,000.00 - $75,000.00
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Benefits

Medical insurance
Dental Insurance
Vision Insurance
Paid Time Off
401(k)
Life insurance
short-term disability

Job Description

HEI Hotels & Resorts is a distinguished hospitality company known for its commitment to excellence and exceptional service. With a growing portfolio of premier properties, HEI stands out in the hotel industry for delivering elevated coastal hospitality experiences and prioritizing associate satisfaction and growth. The organization operates a collection of upscale hotels and resorts across various desirable locations, focusing on blending luxurious accommodations with vibrant dining and modern meeting spaces to cater to both leisure and business travelers. HEI strongly values its associates, recognizing them as the heart of every guest experience and investing heavily in their professional development through competitive compensation, comprehensive benefits, cutting-edge tools, and training resources. HEI fosters an inclusive and supportive work culture that empowers employees to thrive, grow, and contribute meaningfully to the success of each property they serve. The company encourages candidates from diverse backgrounds to apply, including those with U.S. military experience, underlining its commitment to diversity and inclusion.

The Marketing Manager position at the Marriott Virginia Beach Oceanfront Resort, part of HEI Hotels & Resorts' portfolio, is a pivotal role responsible for overseeing all digital and print marketing projects both internally and externally. Located directly on the Virginia Beach boardwalk, this oceanfront resort offers stunning views and upscale amenities, making it a prime destination for visitors. As Marketing Manager, the individual will be instrumental in shaping the property's brand identity and communication strategy. This includes managing hotel messaging and brand positioning, directing creative agencies such as PR, digital marketing, and advertising, and fostering community and partner relationships to enhance the hotel's market presence. The role demands a strategic vision to create and implement annual marketing plans, media buying, and promotional activities while monitoring market trends and guest experiences to ensure ongoing innovation. Collaborating with corporate and regional teams, the Marketing Manager will also provide leadership and marketing expertise to executive management, manage marketing budgets and financials, maintain database and internet marketing strategies, and support operational needs through effective collateral management. The salary range for this role is $70,000 to $75,000 annually, reflecting the critical nature of the responsibilities involved. This full-time position offers the opportunity to work at a prestigious coastal resort, contributing directly to the brand's growth and guest satisfaction in a highly competitive hospitality market.

Job Requirements

  • Bachelor’s degree in marketing communications or related field preferred
  • Minimum 3 years of professional experience in marketing especially in hospitality or related industries
  • Proficiency with graphic design and digital content creation tools
  • Strong leadership and project management abilities
  • Excellent communication and interpersonal skills
  • Ability to work collaboratively with diverse teams and stakeholders
  • Flexibility to adapt to dynamic marketing environments and business needs

Job Qualifications

  • Minimum 3 years of experience in digital graphic design online content and project management
  • Ability to leverage brand and HEI processes and systems to support compliance identify trends and support execution of corporate and property strategies
  • Strong working knowledge of Microsoft Office Excel PowerPoint InDesign Photoshop Adobe Illustrator
  • Strong analytical skills ability to identify relevant data and leverage to positively impact hotel revenues
  • Effective verbal and written communication skills ability to adapt communication style to suit different audiences

Job Duties

  • Create and direct brand development including hotel website
  • Manage hotel messaging and brand positioning
  • Create and direct brand voice guidelines
  • Direct PR agency digital marketing agency and advertising agency
  • Develop partner relationships and manage donation requests
  • Identify negotiate agreement and cultivate relationships
  • Identify and vet new ideas and guest experiences work with operations team for rollout
  • Direct and manage community relations strategy
  • Oversee community partnerships and board relationships
  • Develop and implement annual strategic marketing plan including paid sponsored boosting on social channels
  • Research identify and capitalize on new market opportunities
  • Direct media planning and buying in conjunction with ad agency
  • Create internal communication presentations for stakeholders
  • Work with corporate affiliates on cross-promotional initiatives
  • Provide marketing expertise to the executive management team
  • Develop and manage the marketing budget forecast contracts financials
  • Manage database and oversee internet marketing strategies and website development and performance
  • Manage creative campaign development and production
  • Support operations with collateral management
  • Manage execution of projects
  • Perform any other job related duties as assigned

Job Criteria

Experience

Mid Level (3-7 years)


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