Marketing Manager & Events Coordinator

Lexington, KY, USA|Onsite

Job Overview

Employment Type

Full-time

Work Schedule

Weekend Shifts

Benefits

competitive base salary

performance-based bonuses

Career advancement opportunities

Professional Development

leadership growth opportunities

Supportive team environment

Job Description

Bathformation is a prominent company specializing in home improvement solutions, with a commitment to delivering high-quality remodeling services to homeowners. Operating in the Corbin, KY area, Bathformation has established itself as a trusted name in the industry, known for innovative design and exceptional customer service. As a growing company, Bathformation focuses on expanding its market reach and enhancing customer engagement through effective marketing strategies and community involvement. The company fosters a collaborative and supportive work environment that encourages professional development and career growth for its employees.

The role of Marketing Manager & Events Coordinator at Bathformation is designed for a dynamic and results-driven marketing professional to lead local marketing initiatives within the Corbin market. This full-time position involves the development and execution of comprehensive lead generation strategies, managing trade shows and community events, and enhancing the company's digital presence including robust social media campaigns. The successful candidate will also be responsible for maintaining consistent brand visibility across various marketing channels to strengthen Bathformation's customer acquisition efforts.

This position requires a highly organized individual with proven experience in event management, lead generation, and social media marketing. The Marketing Manager & Events Coordinator will oversee the recruitment, training, and management of event marketing representatives and coordinate every aspect of event logistics, including contract negotiations, booth setups, and staff scheduling. Monitoring and analyzing event performance and marketing analytics are critical responsibilities to ensure ongoing improvement and maximization of return on investment.

Additionally, this role demands collaboration with sales and leadership teams to align marketing efforts with overall company growth strategies. Candidates who thrive in a fast-paced environment and possess strong communication, organizational, and project management skills will excel in this role. This is an opportunity for a creative and goal-oriented marketing leader to contribute significantly to Bathformation's expanding presence in the home improvement market while enjoying competitive compensation and career advancement potential.

Job Requirements

Must have at least 3 years of relevant experience
Strong knowledge of social media and digital marketing
Proven experience managing trade shows and events
Excellent communication and organizational skills
Ability to lead and train a team
Strong analytical and project management abilities
Self-motivated with attention to detail
Ability to work under pressure in a fast-paced setting
Ability to stand for extended periods and lift up to 30 pounds
Availability to work weekends and attend events as required
Preferred experience in home improvement or retail marketing

Job Qualifications

3+ years of experience in marketing, event coordination, lead generation, or related fields
Strong understanding of social media platforms and digital marketing strategies
Experience planning and managing trade shows, events, or community outreach programs
Excellent communication, organizational, and project management skills
Ability to recruit, train, and motivate team members
Strong analytical skills with the ability to track and measure marketing performance
Self-motivated, detail-oriented, and results-driven
Comfortable working in a fast-paced environment
Experience in home improvement, remodeling, retail marketing, or direct-to-consumer marketing is preferred

Job Duties

Research, secure, and manage local trade shows, home shows, community events, and vendor opportunities
Negotiate contracts and sponsorship agreements with event organizers
Develop and maintain an annual marketing and event calendar
Recruit, hire, train, and manage event marketing representatives
Schedule and oversee event staff and promotional teams
Coordinate booth setup, merchandising, and event logistics
Generate, track, and manage leads from all events
Schedule in-home consultations from event-generated leads
Follow up on contest entries and event prospects to maximize appointment conversions
Analyze event performance and provide regular reporting on ROI and lead generation metrics
Develop and execute local lead generation and customer acquisition strategies
Manage the company's online presence and local digital marketing efforts
Oversee and enhance social media channels, including content planning, posting, engagement, and performance tracking
Coordinate local advertising campaigns and promotional initiatives
Monitor marketing analytics and recommend improvements to increase brand awareness and lead generation
Ensure consistent branding and messaging across all marketing platforms
Collaborate with sales and leadership teams to align marketing efforts with company growth objectives