Marketing Manager

Albuquerque, NM, USA|Onsite

Job Overview

Employment Type

Full-time

Work Schedule

Standard Hours

Benefits

Medical

Dental

Vision

401(k)

Employee stock purchase plan

Flex Spending Accounts

Life and Disability Insurance

vacation

Sick

Personal time

company holidays

Multiple voluntary and company provided benefits

Job Description

D.R. Horton, Inc., established in 1978, is the largest homebuilder in the United States, publicly traded on the New York Stock Exchange. The company specializes in the construction and sale of high-quality homes primarily targeting the entry-level and first-time move-up markets. In addition to homebuilding, D.R. Horton provides comprehensive mortgage financing and title services through its affiliated subsidiaries, reinforcing its commitment to offering a full spectrum of services to homebuyers. With a strong national presence and a solid reputation for quality and customer service, D.R. Horton continues to lead the residential construction industry by blending innovation, quality craftsmanship, and customer-centric solutions. Their corporate ethos focuses on building communities that serve a diverse range of families and individuals, helping people across the country realize the dream of homeownership.

D.R. Horton is currently seeking a highly motivated Marketing Manager to join their team at the Albuquerque, New Mexico location. This full-time position plays a critical role in driving the company's marketing strategies and initiatives to support home sales, lead generation, community visibility, and brand consistency within the division. The Marketing Manager will oversee daily marketing operations across both digital and traditional channels, ensuring effective communication and brand representation. The role requires collaboration with various departments including Sales, Operations, Corporate Marketing, and external vendors to meet divisional business objectives.

The Marketing Manager will be responsible for formulating and executing divisional marketing plans, managing advertising strategies and promotional campaigns that resonate with target audiences. This position demands expertise in coordinating the creation, approval, and distribution of marketing materials such as brochures, signage, flyers, digital advertisements, email marketing campaigns, and sales support collateral. Managing digital marketing activities is a key component, including maintaining website updates, overseeing online listings, managing paid advertising campaigns, coordinating social media efforts, and implementing lead generation programs in partnership with Corporate Marketing.

By monitoring and evaluating marketing campaign performance, website traffic, lead conversion rates, and advertising effectiveness, the Marketing Manager will provide actionable insights and recommend adjustments to maximize impact. This role also involves managing relationships with external vendors including advertising agencies, printers, photographers, and digital service providers to ensure projects are completed on time and within budget. Budget administration is a core responsibility, requiring the Marketing Manager to review and maintain marketing budgets, process invoices, track expenditures, and guarantee compliance with approved budgets and purchasing protocols.

Collaboration with cross-functional teams such as Sales, Construction, Land, and Operations is essential to support community open houses, inventory home marketing, and market-specific sales initiatives. The Marketing Manager ensures all marketing efforts align with company branding standards, Fair Housing requirements, licensing laws, and relevant legal guidelines, thereby protecting the company's brand integrity and legal compliance. Analytical skills are needed for assessing competitive market activity, consumer trends, and local market conditions to assist leadership with informed marketing decisions and positioning strategies.

The role also supports strategic planning for new community launches and manages the product mix to optimize market appeal and streetscape diversity. Participation in promotional events, realtor functions, and other brand awareness activities will be expected to foster community engagement. The Marketing Manager prepares and delivers detailed performance reports, tracks key marketing metrics, supports MLS-related activities, and upholds professionalism and ethical standards in all business interactions to enhance customer satisfaction and company profitability.

Supervisory responsibilities include managing a team of two or more employees, providing leadership, guidance, and support to ensure the success of marketing initiatives. This position offers an excellent opportunity for a marketing professional with experience in residential homebuilding or related fields to join a Fortune 500 company with a strong growth trajectory and a comprehensive benefits package designed to support employee wellbeing and career development. If you are a results-driven individual with a passion for marketing and community building, D.R. Horton invites you to build your future with them, embraced by a culture that values teamwork and excellence.

Job Requirements

Bachelor’s degree in marketing, communications, business administration, advertising, or a related field
Minimum of 5 years of marketing experience
Experience managing advertising campaigns, digital marketing initiatives, and vendor relationships
Knowledge of marketing principles, advertising strategies, digital marketing platforms, branding standards, and lead generation practices
Skilled in project coordination, campaign management, vendor management, budget administration, and marketing performance analysis
Strong computer skills including proficiency in Microsoft Office applications
Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via company applications
Ability to sit for majority of 8-hour workday
use hands and fingers to handle or feel
reach with hands and arms
talk and hear
specific vision abilities required including close and peripheral vision
The noise level is generally moderate

Job Qualifications

Bachelor’s degree in marketing, communications, business administration, advertising, or a related field
Minimum of 5 years of marketing experience
Experience managing advertising campaigns, digital marketing initiatives, and vendor relationships
Knowledge of marketing principles, advertising strategies, digital marketing platforms, branding standards, and lead generation practices
Skilled in project coordination, campaign management, vendor management, budget administration, and marketing performance analysis
Strong computer skills including proficiency in Microsoft Office applications
Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via company applications
Ability to sit for majority of 8-hour workday
use hands and fingers to handle or feel
reach with hands and arms
talk and hear
specific vision abilities required including close and peripheral vision
Experience in residential homebuilding, real estate, retail, or consumer-focused marketing preferred

Job Duties

Develop and implement divisional marketing plans, advertising strategies, and promotional campaigns
Coordinate the creation, approval, and distribution of marketing materials including brochures, signage, flyers, digital advertisements, email campaigns, and sales support materials
Manage divisional digital marketing activities including website updates, online listings, paid advertising campaigns, email marketing initiatives, social media coordination, and lead generation programs in partnership with Corporate Marketing
Monitor and evaluate marketing campaign performance, website traffic, lead conversion metrics, and advertising effectiveness to identify trends and recommend adjustments
Manage relationships with advertising agencies, printers, photographers, digital vendors, signage providers, and other external partners to ensure projects are completed on schedule and within budget
Review and maintain marketing budgets, process invoices, track expenditures, and ensure marketing activities comply with approved divisional budgets and purchasing procedures
Collaborate with Sales, Construction, Land, and Operations teams to support community openings, inventory home marketing and market-specific sales initiatives
Ensure all marketing materials, advertisements, and communications comply with company branding standards, Fair Housing requirements, licensing regulations, and applicable legal guidelines
Analyze competitive market activity, consumer trends, and local market conditions to assist leadership in evaluating marketing opportunities and positioning strategies
Contribute to the strategic planning and execution of new community launches
Manage community product mix to optimize market appeal and overall streetscape diversity
Assist with promotional events, realtor functions, and other marketing-related activities to increase brand awareness and community engagement
Prepare and deliver reporting, tracking and performance analysis
Support MLS-related activities
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company