Marketing Manager

Tulsa, OK, USA|Travel, Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $54,800.00 - $89,500.00

Work Schedule

Flexible

Day Shifts

Weekend Shifts

Benefits

Health Insurance

Dental Insurance

Paid Time Off

Retirement Plan

flexible schedule

Professional development opportunities

Paid holidays

Job Description

MetroLink Tulsa is a dedicated public transportation provider committed to serving the Tulsa community by enhancing mobility, promoting sustainability, and fostering community engagement. As a key player in the local transit landscape, MetroLink Tulsa operates a range of bus routes and services designed to meet the diverse transportation needs of its residents. Known for its focus on reliability, safety, and community-centered service, the organization continuously seeks to improve public perceptions of public transit while building strong relationships with businesses and local stakeholders. MetroLink Tulsa not only offers essential transportation services but also plays an important role in supporting regional economic development and environmental goals through sustainable transit solutions.

The Marketing Manager role at MetroLink Tulsa is a critical position responsible for the development and execution of strategic marketing and promotional programs. Reporting to the Deputy General Manager, the Marketing Manager's primary objective is to foster community and business relationships, improve public perceptions of MetroLink Tulsa, and ultimately increase ridership and support for public transportation services. This role involves coordinating a variety of marketing activities including public events, advertising campaigns, and digital communications to engage current and potential transit riders effectively.

Key responsibilities include managing the design and distribution of external communications such as social media content, press releases, newsletters, digital ads, and traditional media advertising. The Marketing Manager also oversees critical publications like route schedules and maps, ensuring that all transit information is accurate, accessible, and up-to-date. This position requires a proactive approach to public relations by representing MetroLink Tulsa at board meetings and community events, handling media interviews, and managing contracts with third-party marketing firms. Additionally, the role involves executing marketing research through surveys, focus groups, and community meetings to inform route changes and service improvements.

The Marketing Manager is expected to play a leadership role in managing the marketing department staff, including hiring, scheduling, performance evaluations, and training development. This position requires budget oversight duties, assisting the Deputy General Manager with the department’s financial planning and management. Flexibility to work evenings and weekends as needed is essential, reflecting the dynamic nature of transit-related events and community engagement activities. The ideal candidate will have strong interpersonal and communication skills, proficiency in social media marketing, graphic design capabilities, and a creative mindset focused on developing innovative marketing solutions within a public transportation context.

MetroLink Tulsa offers an engaging work environment where the Marketing Manager can make a tangible impact on community mobility and public transit perception. The role demands a motivated, independent, and organized professional capable of navigating a complex array of tasks and deadlines with a commitment to excellence and customer service. Overall, this is a rewarding opportunity for a marketing professional passionate about promoting sustainable transit options and enhancing the quality of life in Tulsa through improved transportation services.

Job Requirements

Bachelor's degree in marketing, communications, journalism, or closely related field desired
At least two years of marketing experience may be substituted for formal education
Bilingual skills are a plus
Must have social media marketing skills
Must know graphic design software such as Photoshop or equivalent
Must have demonstrated interpersonal skills and the ability to communicate effectively in person, on the telephone, and in group settings
Must have excellent grammar, writing, and organizational skills
Must be proficient in operating a personal computer
Must be a self-starter, creative, work without supervision, and have the ability to work under tight deadlines
Requires ability to handle numerous activities at one time
Ability to understand federal regulations is required
Must also have the ability to interact favorably with all MetroLink Tulsa personnel and the public
Extensive sitting, walking, and standing are all required in the course of a normal workday
May be required to lift or push 15 to 50 pounds
Requires ability to hear and respond to telephone and verbal communications
Visual acuity sufficient to perform essential job functions, including prolonged use of computer monitors and other visual display equipment
Must be willing to work evenings, weekends, and travel as required
Attendance at meetings, seminars, and training sessions is required
Employee must maintain a strong commitment to workplace safety and accident prevention
Must possess a valid Oklahoma driver's license
Must report to work on a regular and timely basis

Job Qualifications

Bachelor's degree in marketing, communications, journalism, or a closely related field desired
At least two years of marketing experience may substitute for formal education
Bilingual skills considered a plus
Proficient social media marketing skills
Knowledge of graphic design software such as Photoshop or equivalent
Demonstrated interpersonal and communication skills
Excellent grammar, writing, and organizational skills
Proficiency in operating a personal computer
Creativity and ability to work independently and meet tight deadlines
Understanding of federal regulations related to transit marketing
Experience in managing marketing budgets and staff
Ability to conduct marketing research and analyze data

Job Duties

Develop and coordinate marketing and promotion activities for MetroLink Tulsa such as public open house meetings, public hearings, promotion of new products or services, press conferences
Manage the development, design, production, distribution, and marketing of communication for external purposes including social media, ads, press releases, emails, texts, newsletters, digital marketing, radio, tv
Update, manage, and print MetroLink Tulsa route schedules and route maps
Coordinate and monitor programs to improve external perception of MetroLink Tulsa and its services
Represent or provide presentations for MetroLink Tulsa at board meetings and community functions
Provide information and solicit potential business for fixed route and other services
Conduct interviews with the media for MetroLink Tulsa activities
Manage third-party marketing firm relationships
Perform marketing research including development and execution of external surveys, focus groups, community meetings, and public meetings for route changes
Assist in development of the marketing budget and individual marketing campaign budgets
Develop marketing plans and projects
Create and place ads with websites, agencies, newspapers, billboards, and other media sources
Coordinate with various departments to create printed materials and videos for recruiting, training, and safety notifications
Maintain MetroLink Tulsa’s website with current information such as service closures or delays
Work flexible hours including evenings and weekends as necessary
Attend MetroLink Tulsa media related, internal, and external events
Maintain departmental standard operating procedures
Manage and evaluate departmental staff performance
Assist Deputy General Manager in managing the marketing budget and staff including scheduling, hiring, firing, performance counseling, disciplinary actions, evaluations, and OESC appeals hearings
Develop and manage all training for marketing staff
Approve and submit payroll records for marketing employees
Maintain confidentiality of company, customer, and personnel information
Report to work regularly and timely
Perform other incidental duties as assigned