
Job Overview
Employment Type
Full-time
Compensation
Salary
Range $71,000.00 - $92,000.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
bonus eligibility
Career development opportunities
Employee Discounts
Job Description
Gaylord Hotels, a prominent brand within Marriott International, is a leader in hospitality, renowned for its expansive and innovative meeting and experiential venues. Located at 2800 Opryland Dr, Nashville, Tennessee, this establishment offers a unique blend of traditional hotel services and exceptional event environments, creating memorable stays and experiences for guests and local patrons alike. As part of Marriott International's portfolio, Gaylord Hotels embraces diversity, inclusivity, and a culture that celebrates the unique backgrounds and talents of its associates. This commitment makes it a welcoming workplace for individuals looking to build a meaningful career in the hospitality industry. The Cherry on top is the comprehensive employee experience, offering not just a job but a thriving career with ample growth opportunities and a supportive community. The culture within Gaylord Hotels is defined by STARs—associates who bring creativity, dedication, and thoughtful service to every guest interaction. This environment encourages entrepreneurial spirit and big-hearted service, setting the stage for personal and professional development in a dynamic global team setting.
The Marketing Manager role at Gaylord Hotels is a full-time, management position based in Nashville with a competitive annual salary range of $71,000 to $92,000, alongside eligibility for bonuses. This role centers around promoting on-brand messaging through a variety of channels—traditional, digital, and social media—to drive revenue and meet overall hotel goals. The successful candidate will develop direct marketing plans, targeted campaigns, and activate channels to boost consumer awareness and preference, increase market share, and elevate both the hotel's and the broader brand's visibility.
Responsibilities include showcasing food and beverage promotions to both hotel guests and local customers, liaising with regional ecommerce and marketing teams to ensure cohesive marketing efforts, and executing marketing strategies that align with the hotel's revenue and market goals. The role involves managing all communication and digital presence, including the hotel website, third-party platforms, and social media accounts while maintaining brand integrity.
Additionally, the role calls for activating marketing opportunities through partnerships, third-party sites, and local tourism boards (CVBs). The Marketing Manager is also responsible for analyzing campaign performance and reporting insights to sales, marketing, and revenue management leadership. This position demands a collaborative approach with hotel operations, revenue management, and creative teams to design and implement strategic promotional activities and content management initiatives. The ideal candidate will bring a robust understanding of hospitality marketing or digital advertising, supported by relevant educational qualifications and experience.
Join Gaylord Hotels and Marriott International to be part of a brand that does more than just hospitality—it delivers environments and services that bring people together in extraordinary ways, fostering an atmosphere where you can do your best work, find your purpose, belong to a global team, and grow professionally while becoming the best version of yourself.
The Marketing Manager role at Gaylord Hotels is a full-time, management position based in Nashville with a competitive annual salary range of $71,000 to $92,000, alongside eligibility for bonuses. This role centers around promoting on-brand messaging through a variety of channels—traditional, digital, and social media—to drive revenue and meet overall hotel goals. The successful candidate will develop direct marketing plans, targeted campaigns, and activate channels to boost consumer awareness and preference, increase market share, and elevate both the hotel's and the broader brand's visibility.
Responsibilities include showcasing food and beverage promotions to both hotel guests and local customers, liaising with regional ecommerce and marketing teams to ensure cohesive marketing efforts, and executing marketing strategies that align with the hotel's revenue and market goals. The role involves managing all communication and digital presence, including the hotel website, third-party platforms, and social media accounts while maintaining brand integrity.
Additionally, the role calls for activating marketing opportunities through partnerships, third-party sites, and local tourism boards (CVBs). The Marketing Manager is also responsible for analyzing campaign performance and reporting insights to sales, marketing, and revenue management leadership. This position demands a collaborative approach with hotel operations, revenue management, and creative teams to design and implement strategic promotional activities and content management initiatives. The ideal candidate will bring a robust understanding of hospitality marketing or digital advertising, supported by relevant educational qualifications and experience.
Join Gaylord Hotels and Marriott International to be part of a brand that does more than just hospitality—it delivers environments and services that bring people together in extraordinary ways, fostering an atmosphere where you can do your best work, find your purpose, belong to a global team, and grow professionally while becoming the best version of yourself.
Job Requirements
- Ability to work full time
- Management experience
- Proven marketing and digital strategy development skills
- Strong analytical and reporting capabilities
- Effective partnership and negotiation skills
- Experience managing marketing budgets
- Ability to develop and maintain content and social media strategies
Job Qualifications
- 2-year degree in marketing, public relations, business administration or related field with 4 years experience
- OR 4-year bachelor’s degree in marketing, public relations, business or related field with 2 years experience
- Experience in sales, marketing, digital or related professional area
- Hospitality marketing or digital advertising experience preferred
- Strong communication and relationship-building skills
- Proficiency in digital marketing tools and platforms
Job Duties
- Develops and executes marketing strategy
- Cultivates partnerships for demand generation
- Reconciles marketing plans with finance
- Leads property-level programming and activation
- Serves as brand guardian and liaison
- Partners with Revenue Management for promotions
- Manages digital marketing and email campaigns
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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