Marketing Manager

Marriott International is a leading global hospitality company renowned for its diverse portfolio of brands, including the iconic W Hotels. Established as a beacon of luxury and innovation, Marriott International is dedicated to providing exceptional experiences to guests worldwide. With a strong commitment to inclusivity, Marriott fosters a workplace culture that values the unique backgrounds and talents of its associates, ensuring equal opportunity and professional growth. Marriott's global presence and dedication to excellence make it a sought-after employer in the hospitality industry.

The W Hotels brand, part of Marriott's esteemed portfolio, is known for its vibrant, forward-thinking approach to luxury hospitality. W Hotels aims to ignite curiosity and expand worlds, creating spaces where guests can experience life to the fullest. The brand thrives on innovation, a tuned-in spirit, and a culture of openness and adventure, making it a leader in redefining the norms of luxury hotels around the world.

This full-time Management position based in Los Angeles, California, offers an annual salary range of $76,000 to $103,000, with bonus eligibility. The role centers on promoting on-brand messaging across traditional, digital, and social media channels to drive revenue and support overall hotel objectives. The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that align with hotel goals, focusing on increasing consumer awareness, market share, and brand recognition in the competitive hospitality landscape.

Key responsibilities include building direct marketing plans and targeted campaigns, showcasing Food and Beverage promotions to both guests and local patrons, and fostering strong partnerships with regional eCommerce and Marketing teams. The role demands a strategic approach to managing the hotel's digital presence, including the website, third-party channels, and social media platforms, all while maintaining brand integrity. The Marketing Manager will also activate incremental marketing opportunities through partnerships, third-party sites, and Convention and Visitors Bureaus (CVBs), ensuring all efforts are integrated with sales and revenue management strategies.

This position requires close collaboration with various departments such as Hotel Operations, Revenue Management, and Food & Beverage to conceptualize and execute property-level programming and activation based on brand guidelines. The Marketing Manager will act as the brand guardian for the hotel, ensuring all marketing communications reflect the authentic brand voice and enhance the guest experience.

Additional duties include managing email marketing efforts, overseeing paid media campaigns, supporting group lead generation, and analyzing campaign performance to guide strategy adjustments. The role also involves managing content across multiple platforms, from property websites to online travel agencies, and coordinating photography and guest communications to enhance marketing materials.

The Marketing Manager will cultivate partnerships both internally and externally, including collaborations with Marriott Digital Services and PR agencies, to maximize promotional impact and maintain active engagement with area marketing directors. The position also requires managing outlet marketing opportunities and defining in-house food and beverage programming in partnership with relevant directors.

Social media management is a critical component, encompassing strategy development, paid social media budget oversight, and content calendar reviews to align with property and local events. The role extends to leading asset development projects such as photoshoots and collateral creation to ensure high-quality marketing outputs.

Marriott International's commitment to diversity and inclusion is reflected in this role, encouraging candidates from all backgrounds to apply. The company values innovation, original thinking, and a forward-looking mindset, offering an environment where associates can belong, begin their purpose, and become their best selves within a supportive global team.