Marketing Manager

Job Overview

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Compensation

Salary
Range $80,000.00 - $90,000.00
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Benefits

Medical insurance
Dental Insurance
Vision Insurance
Life insurance
Disability insurance
Paid vacation
401k plan

Job Description

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. With a network of 450 venues worldwide hosting 20,000 events and entertaining 165 million guests each year, Legends Global delivers a fully integrated suite of premium services including feasibility and consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content and booking of world-class live events and venues. The company operates through a white-label approach that keeps its partners front and center, maintaining the highest standards of excellence across every component of its business. Because of its global reach, extensive expertise, and commitment to quality, Legends Global has established itself as a dominant force in the live events industry, enabling venues to thrive and communities to enjoy unforgettable experiences.

The culture at Legends Global revolves around respect, ambitious thinking, collaboration, and bold action. The company fosters an inclusive workplace where every team member is encouraged to be authentic, make a meaningful impact, and develop their career. Success at Legends Global is a shared endeavor, with the understanding that each achievement is earned through unity and teamwork. Team members embody a winning mindset, creating a dynamic and supportive environment that drives continual growth and innovation.

Within this vibrant organization, Legends Global’s Stockton, California division encompasses several key venues including Adventist Health Arena, Bob Hope Theatre, Oak Park Ice Rink, Stockton Downtown Marina, and Stockton Ballpark. These venues are the heart of entertainment, sports, and recreation in the Stockton area. Adventist Health Arena is a premier destination for major concerts, sports events, and community gatherings, offering a state-of-the-art facility to create unforgettable experiences. Bob Hope Theatre provides a historic and elegant venue that showcases performing arts like Broadway shows and live concerts, preserving the city’s rich cultural heritage. Stockton Downtown Marina offers scenic waterfront views and is a hub for boating, dining, and vibrant community life. Oak Park Ice Rink fosters love for ice sports through year-round skating, hockey leagues, and family-friendly public skating sessions. Stockton Ballpark brings the community together with exciting baseball games and family entertainment, supporting local teams and America’s favorite pastime.

The Marketing Manager role at Legends Global’s Stockton venues division plays a crucial part in driving revenue and brand presence. This leadership position requires strategic planning and execution across various lines of business within the arena division, with responsibilities spanning digital and traditional marketing, external communications, creative oversight, partner integration, and project management. The Marketing Manager ensures that all marketing strategies align consistently with the high standards set by the Legends Global Marketing Network. This role operates within a collaborative dual reporting structure, reporting directly to the venue Regional General Manager while maintaining a strategic connection to the Legends Global Marketing Network headquarters. The position is dynamic and may evolve with the integration of new technologies and artificial intelligence tools.

Key duties include leading marketing support for touring events by collaborating with promoters to design and implement marketing tactics that drive ticket sales and event awareness. The Marketing Manager also partners with sales teams and home office personnel to develop revenue-generating campaigns for premium seating and private events, leveraging data and CRM platforms for targeted marketing campaigns that boost ticket conversions and repeat visits. Managing in-venue digital and static assets to maximize ancillary revenue is also essential. In the area of paid and traditional media, the Marketing Manager owns strategy and execution while ensuring campaigns meet revenue-focused key performance indicators. This role also manages indirect marketing budgets, oversees social and digital marketing content including calendar management and performance analysis through tools like Sprout Social, and maintains all owned digital assets to ensure an optimal customer journey. Additionally, the Marketing Manager directs public relations image, builds relationships with media and community partners, serves as a spokesperson, and oversees creative content assignments, focusing on bandwidth and revenue impact.

Legends Global expects its leaders to be creative, optimistic, and eager to embrace rapidly advancing marketing technologies and AI, raising the marketing performance bar for their venue. The company offers a competitive salary range of $80,000 to $90,000 commensurate with experience, alongside a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and a 401k plan. The role is based onsite at Adventist Health Arena in Stockton, California. This position involves physical demands representative of those needed to perform essential functions with reasonable accommodations available for individuals with disabilities. Legends Global is committed to equal opportunity and affirmative action, encouraging applications from women, minorities, individuals with disabilities, and protected veterans. Join Legends Global and be part of a winning team that delivers world-class live event experiences.

Job Requirements

  • Bachelor’s degree or equivalent in marketing or related field
  • 5-8 years of marketing experience
  • Previous experience in entertainment or venue marketing preferred
  • Strong communication and interpersonal skills
  • Ability to manage multiple projects simultaneously
  • Proficiency in Microsoft Office applications
  • Commitment to safe work habits and compliance with safety policies
  • Ability to work under pressure and meet deadlines

Job Qualifications

  • Bachelor’s degree or equivalent in marketing or related field
  • 5-8 years of marketing experience
  • Previous experience in entertainment and/or venue marketing preferred
  • Ability to work in a team-oriented environment and effectively influence and communicate with C-level clients
  • Professional verbal and written communication skills
  • Excellent time management, strong work ethic, and organizational skills
  • Proficient in Microsoft Office, especially Word, Excel, and PowerPoint
  • Practice safe work habits and follow all safety policies and procedures

Job Duties

  • Regularly review ticket sales metrics and apply marketing tactics to drive awareness and sales as needed
  • Collaborate with promoters to lead venue marketing support, planning and timeline management for all touring events
  • Initiate and execute digital marketing efforts for large-scale campaigns, driving ticket sales, and maximizing event awareness
  • Serve as a cross-functional connector with venue stakeholders, Legends Global Home Office, client administrators, and tenants
  • Collaborate with venue sales team and Legends Global Home Office to develop and implement premium seating and private event specific revenue-generating marketing campaigns
  • Utilize data and CRM platforms to build targeted marketing campaigns that increase ticket conversions and repeat guest visitation
  • Manage in-venue digital and static assets to maximize ancillary revenues
  • Own strategy and execution of paid media across all channels
  • Understand, review, and measure all campaigns against revenue-focused KPIs
  • Work directly with media partners for value-add opportunities and execution support
  • Own the indirect marketing budget ensuring appropriate resources are allocated to drive revenue opportunities
  • Oversee venue calendar and content posting cadence
  • Develop strategy and lead team execution, including competitive analysis, data reporting, and platform updates
  • Oversee social listening and metrics evaluation in Sprout Social
  • Maintain and optimize all owned digital assets to ensure a frictionless path to purchase
  • Direct the public relations image of the facility
  • Establish and maintain relationships with media, industry influencers and key community and strategic partners
  • Act as facility spokesperson and liaison with the general public
  • Assign or create all creative content and designate workload by bandwidth and revenue-focus

Job Criteria

Experience

Mid Level (3-7 years)


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