Job Overview
Employment Type
Full-time
Compensation
Salary
Range $95,000.00 - $105,000.00
Benefits
employee discount
Health Insurance
401(k) matching
Paid Time Off
Paid sick leave
Job Description
TESO Group is an Asian-inspired lifestyle retail company based in New York, founded in 2017. The company brings premium Asian products and culture to the U.S. market through its various brands including TESO LIFE, TESO X, and TESO Mini. These brands offer a curated mix of beauty, snacks, home goods, and trendy collectibles aimed at delivering quality, value, and a unique shopping experience to customers. TESO Group has positioned itself in the retail industry as a provider of distinctive and authentic Asian-inspired lifestyle products. The company's focus on high-quality offerings and culturally rich products appeals to a diverse customer base interested in Asian culture and lifestyle trends. This unique positioning enables TESO Group to carve a niche market within the competitive retail space, combining traditional Asian influences with modern retail strategies.
The role available is for a Marketing Department Leader who will provide comprehensive leadership and strategic direction aligned with the corporate strategy and annual business goals. This position is full-time with an annual salary ranging from $95,000 to $105,000, along with a quarterly performance bonus. The Marketing Leader will be responsible for formulating and executing integrated brand and marketing strategies to enhance brand value, increase market share, and strengthen core competitiveness. They will lead the marketing team in aspects such as brand building, promotion, membership operations, and visual design. Key responsibilities include developing mid-to-long-term marketing plans, establishing a market intelligence monitoring system, and managing the progress of marketing initiatives. This role demands overseeing the annual integrated marketing communications strategy and coordinating cross-departmental resources for successful implementation of marketing activities including product launches, sales events, and campaigns.
In addition, the Marketing Leader will direct brand management and communication efforts by maintaining brand consistency across all channels and managing the visual identity system. They will also supervise membership system operations aimed at enhancing customer loyalty and lifetime value through data-driven strategies. External relationship management is another critical area, involving building partnerships with media, influencers, and co-branding collaborators while representing the company at industry events. The role requires capabilities in team building, performance management, and developing internal management systems to ensure the marketing department operates smoothly and effectively. Candidates with a strong background in retail or FMCG marketing and leadership experience are ideal for this position. Proficiency in Chinese is considered a plus but not a requirement.
The role available is for a Marketing Department Leader who will provide comprehensive leadership and strategic direction aligned with the corporate strategy and annual business goals. This position is full-time with an annual salary ranging from $95,000 to $105,000, along with a quarterly performance bonus. The Marketing Leader will be responsible for formulating and executing integrated brand and marketing strategies to enhance brand value, increase market share, and strengthen core competitiveness. They will lead the marketing team in aspects such as brand building, promotion, membership operations, and visual design. Key responsibilities include developing mid-to-long-term marketing plans, establishing a market intelligence monitoring system, and managing the progress of marketing initiatives. This role demands overseeing the annual integrated marketing communications strategy and coordinating cross-departmental resources for successful implementation of marketing activities including product launches, sales events, and campaigns.
In addition, the Marketing Leader will direct brand management and communication efforts by maintaining brand consistency across all channels and managing the visual identity system. They will also supervise membership system operations aimed at enhancing customer loyalty and lifetime value through data-driven strategies. External relationship management is another critical area, involving building partnerships with media, influencers, and co-branding collaborators while representing the company at industry events. The role requires capabilities in team building, performance management, and developing internal management systems to ensure the marketing department operates smoothly and effectively. Candidates with a strong background in retail or FMCG marketing and leadership experience are ideal for this position. Proficiency in Chinese is considered a plus but not a requirement.
Job Requirements
- Bachelor’s degree
- 3 to 5 years marketing experience in retail or FMCG industries
- minimum 2 years team management experience
- proficient in brand strategy and integrated marketing communications
- skilled in market research and campaign planning
- familiar with digital marketing trends
- knowledgeable in membership and loyalty management systems
- strong leadership ability
- effective communication skills
- creativity
- proficiency in Chinese is a plus
Job Qualifications
- Bachelor’s degree
- marketing, business administration, or related fields preferred
- 3 to 5 years marketing experience in retail or FMCG
- experience in team management for at least 2 years
- proficiency in brand strategy planning and integrated marketing communications
- skilled in market research, campaign planning, and performance evaluation
- familiarity with digital marketing trends and membership/loyalty management systems
- strong leadership and communication skills
- creativity
- proficiency in Chinese is a plus
Job Duties
- Inherit corporate strategy and annual business goals
- organize formulation of mid-to-long-term brand and marketing strategies
- establish market intelligence monitoring system
- dynamically track department progress and organize review meetings
- lead development of annual Integrated Marketing Communications strategy
- oversee creative direction for product launches and campaigns
- coordinate cross-departmental resources for project execution
- establish ROI evaluation models for marketing activities
- direct iteration of brand strategy and manage Visual Identity system
- ensure brand consistency across all channels
- develop integrated communication plans and oversee content strategies
- supervise visual design output
- lead development of membership system
- approve designs for membership tiers and growth models
- establish membership data analysis system
- integrate member data into product development and marketing touchpoints
- build and maintain relationships with key media and influencers
- evaluate and approve brand collaborations and sponsorships
- represent company at industry events and manage PR crisis mechanisms
- plan departmental growth and manage budget
- formulate internal management systems
- optimize organizational structure and lead performance management
- provide professional training and mentorship
- organize team-building activities to support corporate culture
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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