Marketing Intern

Ann Arbor, MI, USA|Remote, Onsite

Job Overview

Employment Type

Internship

Part-time

Hourly

Compensation

Hourly

Range $15.00 - $20.00

Work Schedule

Flexible

Weekend Shifts

Benefits

Bonus based on performance

Employee Discounts

flexible schedule

Job Description

SPENGA Ann Arbor is a dynamic and rapidly expanding fitness company that offers a unique blend of spin, strength, and yoga all combined into one efficient and engaging 60-minute workout. With over 50 studios in operation and more than 250 territories sold, SPENGA is committed to delivering the Best. Workout. Ever. by continuously expanding its teams of instructors, salespeople, managers, and operators. The company prides itself on a strong community-oriented culture where members are not only attracted to the workout but stay because of the supportive and inclusive community that SPENGA fosters. The organization supports its teams with comprehensive training provided through an advanced Learning Management System (LMS) along with live training sessions conducted by the corporate team. This ensures every team member is well-prepared to contribute to the brand’s mission and success. SPENGA has carved a niche for itself in the fitness industry by seamlessly integrating different workout modalities to appeal to fitness enthusiasts looking for variety and efficiency in their exercise routines.

SPENGA Ann Arbor is currently seeking a motivated Marketing Intern / Grassroots Marketing Coordinator to join their local studio team. This part-time position offers flexible scheduling with some evening or weekend hours necessary for community events and promotions. The hourly pay ranges from $15 to $20 based on experience. The role is perfect for someone who is passionate about marketing fundamentals, enjoys direct community engagement, and wants to gain hands-on experience developing and executing real marketing strategies for a local fitness brand. The Marketing Intern will be responsible for a variety of tasks including grassroots outreach, email and text campaigns, event planning, lead nurturing, social media support, and analyzing the performance of marketing initiatives. The person in this role will work closely with studio management to identify new marketing opportunities and continuously improve the studio’s strategies to grow brand awareness and member engagement. This is not just a typical marketing assistant role; it requires strategic thinking, strong execution skills, and a genuine interest in building lasting community relationships. The ideal candidate will also enjoy creative problem-solving and be willing to test new ideas to enhance SPENGA’s visibility and impact in the local area. Flexible work-from-home options are available, making this role suitable for students or individuals seeking valuable marketing experience with a wellness focus.

Job Requirements

High school diploma or equivalent
some experience or coursework in marketing, communications, or related field preferred
ability to attend local events during evenings or weekends as needed
reliable transportation to local community events
proficiency with social media platforms including Facebook and Instagram
basic digital marketing skills
excellent verbal and written communication skills
strong organizational skills and attention to detail
self-motivated with the ability to work independently and as part of a team
willingness to learn and adapt in a fast-paced environment

Job Qualifications

Experience with Meta platforms including Facebook and Instagram
experience with grassroots marketing, community outreach, or local event promotion
a basic understanding of marketing fundamentals including lead generation, customer engagement, campaign tracking, and conversion
strong communication and organization skills
comfort speaking with local businesses, community partners, members, and potential customers
ability to work independently and follow through on projects
creativity and willingness to test new marketing ideas
interest in fitness, wellness, health, or local business marketing
ability to track results and make recommendations based on data

Job Duties

Develop and execute grassroots marketing campaigns in the local community
identify, coordinate, and attend local events, pop-ups, partnerships, and community opportunities
build relationships with local businesses, schools, organizations, influencers, and community groups
support email and text campaigns to current members, leads, past members, and cold traffic
help create campaigns to re-engage old leads and former members
track marketing performance metrics and report results to management
work with studio leadership to evaluate campaigns and adjust marketing strategy
support social media campaigns across platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn
assist with content creation, scheduling, posting, and community engagement
help grow and manage a monetized social media page
create and organize marketing materials for events, campaigns, and local outreach
assist with lead generation, lead nurturing, and promotional campaigns
bring new ideas to help increase brand awareness, trial visits, memberships, and community engagement