Marketing Data Coordinator

Norfolk, VA, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Hourly

Range $20.00 - $25.00

Work Schedule

Standard Hours

Benefits

Medical insurance

Dental Insurance

Vision Insurance

Paid Time Off

Employee assistance program

Life insurance

short-term disability

long-term disability

retirement savings plan

Tuition Reimbursement

Certification training

Legal resources

Job Description

Harbor's Edge is a distinguished 5-star Continuing Care Retirement Community (CCRC) located on the Elizabeth River in Norfolk, Virginia. This premier community offers a comprehensive continuum of care that includes Independent Living, Assisted Living, Memory Support, and Skilled Nursing services. Harbor's Edge is celebrated for its exceptional resident experiences and high-quality care, which has earned it the prestigious recognition as a 2025 Best Senior Living Community by U.S. News & World Report. The community has received accolades in several categories, namely Activities & Enrichment, Feels Like Home, and Food & Dining, underscoring its commitment to providing a warm and engaging environment for residents.

The community prides itself on fostering a welcoming and supportive atmosphere that addresses the holistic needs of its residents, promoting active, healthy, and fulfilling lifestyles. Harbor's Edge is dedicated to maintaining an exceptional standard of care and hospitality through a skilled, compassionate staff and modern amenities designed to enhance quality of life.

The role available is a full-time Marketing Data Coordinator position that provides crucial administrative and data management support to the sales team. This position plays a vital role in helping Harbor's Edge achieve its occupancy and revenue goals by ensuring efficient and accurate customer relationship management (CRM) operations. The Marketing Data Coordinator will be responsible for meticulous data entry, lead tracking, workflow management, and maintaining database integrity, while also ensuring that brand consistency is upheld across all marketing activities.

This position requires proficiency with CRM systems such as Aline or similar platforms, as well as advanced skills in Microsoft Excel to audit and validate data for reporting accuracy. The Marketing Data Coordinator will generate operational and performance reports, support CRM-driven events through RSVP and attendance tracking, coordinate communications and appointments, and collaborate effectively with internal teams to align CRM functionalities with overall sales and marketing strategies.

Additionally, the role involves administrative tasks, including invoice processing, budget tracking, ordering marketing materials, and providing event support. It demands strong organizational skills and a customer-focused approach to deliver a professional, seamless experience for prospective residents and guests. The successful candidate will be an excellent communicator with a keen eye for detail, capable of working independently and as part of a collaborative team.

Harbor's Edge offers an enriching work environment that values continual improvement and operational excellence, making this an ideal opportunity for a marketing professional dedicated to supporting senior living sales through data and administrative expertise. The position offers a comprehensive benefits package to support the well-being, professional growth, and financial security of its employees.

Job Requirements

High school diploma or GED required
bachelor’s degree in business, marketing, or organizational development preferred
valid VA driver’s license with a safe and acceptable driving record required
minimum of three years of relevant experience preferably in sales support and marketing
proficiency with CRM systems such as Aline or similar and Microsoft Office Suite
strong data entry, database management, and reporting skills with high attention to detail
excellent written and verbal communication skills
strong organizational and time management skills with ability to manage multiple priorities in a fast-paced environment
customer service-oriented with a professional, responsive approach
ability to work independently and collaboratively within a team
strong problem-solving skills focused on process improvement and efficiency
basic understanding of marketing, lead management, and sales support
event coordination or support experience preferred
ability to handle confidential information with discretion

Job Qualifications

High school diploma or GED required
bachelor’s degree in business, marketing, or organizational development preferred
minimum of three years of relevant experience preferably in sales support and marketing
proficiency with CRM systems such as Aline or similar and Microsoft Office Suite
strong data entry, database management, and reporting skills with high attention to detail
excellent written and verbal communication skills
strong organizational and time management skills with ability to manage multiple priorities in a fast-paced environment
customer service-oriented with a professional, responsive approach
ability to work independently and collaboratively within a team
strong problem-solving skills focused on process improvement and efficiency
basic understanding of marketing, lead management, and sales support
event coordination or support experience preferred
ability to handle confidential information with discretion

Job Duties

Greet residents, prospects, and guests
answer calls and provide a professional front desk experience
manage daily marketing office operations to ensure a professional, organized environment
oversee CRM daily activity, including inquiries, lead tracking, data entry, and workflow management
maintain CRM data integrity through ongoing cleanup, validation, reconciliation, and reporting
generate and distribute CRM-based operational and performance reports
use advanced Excel skills to audit, validate, and reconcile data for accurate reporting
support CRM-driven events, including RSVPs, attendance tracking, and record updates
coordinate appointments, sales communications, and automated CRM workflows such as reminders, emails, and events
collaborate with internal teams to align CRM systems with sales, marketing, and reporting needs
support development and maintenance of CRM SOPs and recommend process improvements
process invoices, track expenses, and assist with budget reconciliation and financial reporting
assist with ordering and tracking marketing materials, swag, and office supplies, including basic budget support
provide event support, including logistics and on-site assistance as needed
participate in meetings and internal communications to ensure alignment across departments
perform other duties as assigned