Marketing Data Coordinator

Norfolk, VA, USA|Onsite

Job Overview

Employment Type

Full-time

Hourly

Compensation

Hourly

Range $20.00 - $25.00

Work Schedule

Standard Hours

Benefits

Medical insurance

Dental Insurance

Vision Insurance

Paid Time Off

Employee assistance program

Life insurance

short-term disability insurance

long-term disability insurance

retirement savings plan

Tuition Reimbursement

Certification training

Legal resources

Identity protection plan

Job Description

Harbor's Edge is a premier 5-star Continuing Care Retirement Community (CCRC) located on the scenic Elizabeth River in Norfolk, Virginia. This esteemed community offers a comprehensive continuum of care services including Independent Living, Assisted Living, Memory Support, and Skilled Nursing. Recognized by U.S. News & World Report as a 2025 Best Senior Living Community, Harbor's Edge has earned distinguished accolades for Activities & Enrichment, Feels Like Home, and Food & Dining. These honors underscore the community's unwavering commitment to providing exceptional resident experiences and delivering the highest quality of care. As part of a full continuum of services, Harbor's Edge blends compassionate care with enriching lifestyles to create an ideal living environment for seniors aiming for independence, supported living, or specialized memory care.

The role of Marketing Data Coordinator at Harbor's Edge is a full-time position designed to support the sales team in reaching occupancy and revenue targets through effective management of customer relationship management (CRM) systems, data accuracy, and administrative assistance. This dynamic role involves managing the daily operations of the marketing office, ensuring professional front desk service for residents, prospects, and guests, as well as maintaining the integrity of CRM data through rigorous validation and reporting. The Marketing Data Coordinator is responsible for lead tracking, workflow management, coordinating sales communications, and supporting CRM-driven events and campaigns. This position requires advanced proficiency with Microsoft Excel for data audits, reconciliation, and accurate report generation. Additionally, the coordinator collaborates with internal teams to align CRM tools with sales and marketing strategies while assisting with budget monitoring and ordering marketing materials. The role demands a detail-oriented, organized professional who excels at multitasking in a fast-paced environment and maintains a customer-focused, professional demeanor. This position is compensated at a competitive hourly rate of $20 to $25, reflecting the value Harbor's Edge places on recruiting skilled and dedicated talent committed to enhancing the community's outreach and enrollment efforts.

Job Requirements

High school diploma or GED required
bachelor’s degree in Business, Marketing, or Organizational Development preferred
valid VA driver’s license with a safe and acceptable driving record required
minimum of three (3) years of relevant experience, preferably in sales support and marketing
proficiency with CRM systems (e.g., Aline or similar) and Microsoft Office Suite
strong data entry, database management, and reporting skills with high attention to detail
excellent written and verbal communication skills
strong organizational and time management skills with the ability to manage multiple priorities in a fast-paced environment
customer service-oriented with a professional, responsive approach
ability to work independently and collaboratively within a team
strong problem-solving skills with a focus on process improvement and efficiency
basic understanding of marketing, lead management, and sales support
event coordination or support experience preferred
ability to handle confidential information with discretion

Job Qualifications

High school diploma or GED required
bachelor’s degree in Business, Marketing, or Organizational Development preferred
minimum of three (3) years of relevant experience, preferably in sales support and marketing
proficiency with CRM systems (e.g., Aline or similar) and Microsoft Office Suite
strong data entry, database management, and reporting skills with high attention to detail
excellent written and verbal communication skills
strong organizational and time management skills with the ability to manage multiple priorities in a fast-paced environment
customer service-oriented with a professional, responsive approach
ability to work independently and collaboratively within a team
strong problem-solving skills with a focus on process improvement and efficiency
basic understanding of marketing, lead management, and sales support
event coordination or support experience preferred
ability to handle confidential information with discretion

Job Duties

Greet residents, prospects, and guests
answer calls and provide a professional front desk experience
manage daily Marketing Office operations to ensure a professional, organized environment
oversee CRM daily activity, including inquiries, lead tracking, data entry, and workflow management
maintain CRM data integrity through ongoing cleanup, validation, reconciliation, and reporting
generate and distribute CRM-based operational and performance reports
use advanced Excel skills to audit, validate, and reconcile data for accurate reporting
support CRM-driven events, including RSVPs, attendance tracking, and record updates
coordinate appointments, sales communications, and automated CRM workflows (reminders, emails, events)
collaborate with internal teams to align CRM systems with sales, marketing, and reporting needs
support development and maintenance of CRM SOPs and recommend process improvements
process invoices, track expenses, and assist with budget reconciliation and financial reporting
assist with ordering and tracking marketing materials, swag, and office supplies, including basic budget support
provide event support, including logistics and on-site assistance as needed
participate in meetings and internal communications to ensure alignment across departments
perform other duties as assigned