Marketing Coordinator

AlphaTheta Corporation is a globally recognized leader in DJ, audio, and music production technology, dedicated to fostering creative expression and innovation within the music industry. Established originally in 1994 as part of Pioneer Corporation, the company revolutionized the DJ industry with the introduction of the CDJ-500, a groundbreaking product that pioneered new standards in music performance technology. In 2015, AlphaTheta became an independent entity known as Pioneer DJ Corporation and later rebranded in 2020 to align with its expanded vision and portfolio, which includes influential and trusted brands such as Pioneer DJ, rekordbox, KUVO, TORAIZ, and Pioneer PRO AUDIO. Headquartered in Yokohama, Japan, AlphaTheta maintains a comprehensive global presence with offices across the Americas, EMEA, China, and Singapore, functioning as a proud subsidiary of Noritsu Koki Co., Ltd., a publicly traded company on the Tokyo Stock Exchange.

AlphaTheta’s mission, “One Through Music,” underscores the company’s commitment to uniting people through music and providing high-quality tools and technology that inspire creativity and artistic expression worldwide. The company culture emphasizes diversity, inclusion, and a deep appreciation for music, creating a vibrant work environment suited for motivated professionals passionate about the music and entertainment industries.

The Marketing Coordinator role at AlphaTheta entails comprehensive coordination for marketing events and promotions, emphasizing logistics management, inventory movement, and vendor support. Reporting to the Director of Marketing, this full-time, exempt salary position offers a competitive salary range of $75,000 to $85,000 annually, accompanied by a discretionary bonus. The role is hybrid-based, combining remote work flexibility with in-office collaboration days, strategically located to support regional and national event participation and day-to-day marketing operations.

As a pivotal member of the marketing team, the Marketing Coordinator partners with cross-functional departments such as Marketing Communications, Product Planning, Sales, and Warehouse teams. The core responsibilities include ensuring timely delivery of promotional materials and facilitating seamless execution of tradeshows, regional events, and product launch activities. This role demands outstanding organizational skills to coordinate shipping logistics, inventory requests, and vendor agreements while maintaining strict adherence to company brand standards and event timelines.

Specifically, the Marketing Coordinator will assist in planning and executing major events including national tradeshows by managing ship list preparation and coordinating with warehouse logistics. The coordinator also oversees smaller dealer and regional DJ events from concept to completion, ensuring all marketing materials — including logo guidelines and product descriptions — are accurately delivered to end-users and third-party vendors.

The role involves creating and managing loan and vendor agreements for artists and organizations, coordinating shipment of gear to media reviewers during product launches, preparing post-event reports, and collaborating closely with sales representatives to maintain alignment on vendor store displays and product presentation standards. The Marketing Coordinator will also be responsible for budgeting event inventories such as show stock and prizes, and working with the broader marketing team to fulfill brand initiatives.

This position requires the ability to manage multiple concurrent projects with high accuracy and attention to detail, troubleshooting event-related challenges to deliver timely and effective solutions. Experience with project management software such as Asana, familiarity with Microsoft Office and Google Suite, and solid knowledge of marketing support processes greatly benefit the candidate in successfully navigating the demands of the role.

The ideal candidate embraces a professional and collaborative attitude, works independently with a high degree of initiative, and communicates effectively across various stakeholders. A passion for DJ culture, EDM music, live events, or entertainment industry environments is strongly preferred, reflecting AlphaTheta’s immersion in the music world.

Occasional travel up to 20% of the time is part of the role, requiring a valid driver’s license, reliable transportation, and the readiness to attend local and national promotional events, trade shows, and sponsorship activities. The physical demands may include extended periods of standing, walking, some moderate lifting up to 25 pounds, and managing dynamic event environments with varying lighting and noise levels.

AlphaTheta offers a comprehensive benefits package including health, dental, and vision insurance, a 401(k) plan with company match, paid time off including floating holidays, employee discounts on company products, professional development opportunities, and a supportive, inclusive company culture. This role represents an exceptional opportunity for a seasoned marketing professional passionate about music and event coordination to contribute to a leading global music technology company.