Marketing Coordinator

The Arkansas Foodbank is a vital nonprofit organization dedicated to alleviating hunger and food insecurity throughout Arkansas. It partners with communities, businesses, and volunteers to provide nutritious food to those in need, leveraging a network of programs and initiatives aimed at making a meaningful impact on the lives of vulnerable populations. Through its comprehensive approach, the Arkansas Foodbank plays a crucial role in supporting individuals and families, ensuring access to healthy meals, and fostering long-term food security across the state.

The Marketing Coordinator role at the Arkansas Foodbank is a pivotal position responsible for enhancing the organization’s outreach and engagement through strategic marketing efforts. This full-time position entails managing social media platforms, assisting in the creation of marketing materials, and supporting various digital campaigns that align with the Foodbank's mission to relieve hunger. The Marketing Coordinator works closely with the Brand Specialist and the Director of Marketing & Communications to maintain cohesive branding and implement marketing initiatives effectively.

In this role, the Marketing Coordinator will plan, create, and schedule content for social media channels while analyzing performance metrics to optimize engagement. The candidate will also support the production of marketing materials like brochures, fact sheets, and invitations to ensure consistent and professional presentations of the Foodbank's message. Additionally, they will manage email and digital campaigns, including coordinating Meta advertisements and outreach efforts such as Feeding America recall emails.

Beyond digital engagement, the Marketing Coordinator is charged with maintaining an organized marketing collateral library, an inventory of printed materials, and photo archives to preserve and streamline communication resources. The job includes coordination of vendor quotes for print jobs and assisting in the planning and implementation of special campaigns, including Hunger Action Month activities. This role occasionally requires representing the Arkansas Foodbank at events, emphasizing the importance of interpersonal skills and the ability to collaborate across teams and with external partners.

The ideal candidate for this position will be comfortable with learning new technologies and motivated to utilize the Foodbank's software systems. A spirit of collaboration, dedication to the mission of hunger relief, and strong communication abilities are essential for success in this role. The Marketing Coordinator may also be required to work irregular hours occasionally to meet the demands of specific campaign deadlines or events.

This position requires a balance of creativity and administrative efficiency to support the Foodbank’s marketing goals fully. The Marketing Coordinator plays a key role in strengthening the visibility of the Arkansas Foodbank’s efforts to combat hunger, ensuring that the right messages reach the right audiences to inspire action and support.