Marketing Communication Manager

Nekoosa, a distinguished company within the manufacturing sector, is renowned for its commitment to innovation, quality, and sustainability. As part of the M2S Group, Nekoosa leverages its collective expertise to deliver superior products and services to its clients. The company prides itself on fostering a collaborative and growth-focused environment, aligning with its core values of authenticity, teamwork, and continuous improvement. Nekoosa is dedicated to not only advancing its business objectives but also supporting corporate social responsibility and sustainability initiatives, ensuring a positive impact on both its industry and the broader community.

The Marketing Communications Manager role at Nekoosa is a pivotal position designed to elevate the company and brand presence across all marketing channels. This full-time role involves the development and execution of comprehensive promotional strategies that drive brand awareness, foster customer engagement, and generate demand. The manager will oversee the management and optimization of all marketing activities, integrating technology such as HubSpot CMS to improve lead capture, campaign automation, and sales tracking. This role demands a strategic thinker who can align marketing efforts with the company's goals while ensuring consistency in messaging and visual identity across platforms.

Key responsibilities include planning and optimizing promotional campaigns across multiple channels, including social media, search engines, websites, email, display advertising, and trade publications. The manager will ensure cohesive corporate brand voice and visual standards between Nekoosa and the M2S Group. The role also leads content creation efforts, overseeing the development of website and advertising copy, social media content, email communications, and newsletters to maintain brand message integrity and audience engagement.

Additionally, the Marketing Communications Manager is tasked with evaluating and reporting the effectiveness of marketing campaigns, utilizing key performance indicators such as reach, engagement, and return on investment. This includes maintaining a communications and promotions calendar that supports alignment with internal stakeholders like product management, sales, and product development teams. The role further extends to managing trade shows, webinars, and corporate events, creating communication materials and promotional strategies that reinforce the company’s market position.

The manager will additionally direct relationships with external agencies and corporate partners, managing budgets to ensure resource efficiency and cost-effectiveness. Organizational development responsibilities include mentoring and coaching team members, exemplifying company values, and meeting or exceeding performance expectations.

Supporting activities include leading marketing communications for product launches and executing go-to-market strategies, enhancing lead generation campaigns, and collaborating on corporate social responsibility and environmental sustainability communications in partnership with executive leadership. This position offers a dynamic opportunity to contribute to Nekoosa's growth and brand reputation through strategic marketing and communications excellence, fostering a culture of collaboration and success across the organization.