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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $46,500.00 - $94,800.00
Work Schedule
Standard Hours
Flexible
Weekend Shifts
Benefits
Hybrid schedule
Career Development
major medical insurance
Dental Insurance
Vision Insurance
Life insurance
Employee assistance program
Paid Time Off
401k with employer match
competitive compensation
Job Description
Campers Inn RV is the Nation's Largest Family-Operated RV Dealership, with over 50 locations spread across more than 20 states. Founded in 1966 by Art and Fran Hirsch, this company prides itself on its family-focused roots, which still drive their core values of integrity, teamwork, continuous improvement, and sustainability. Over the decades, Campers Inn RV has grown from a single dealership into a respected industry leader, known for its commitment to offering customers the best RV lifestyle experience possible. They have earned national recognition for their excellence, being named a Top 50 RV Dealership in the U.S. every year since... Show More
Job Requirements
- Bachelor's degree in marketing, business, communications, or related field preferred
- 5-plus years in marketing strategy or brand management
- Proven end-to-end campaign ownership from inventory insight to creative direction to performance review
- Demonstrated history of using campaign and channel data to adjust strategy, messaging, spend, and creative with results
- Experience carrying shared sales goals or revenue accountability
- Demonstrated use of AI tools for research, competitive analysis, and identifying best practices
- Retail, automotive, RV, marine, or other inventory-driven category experience preferred
- Demonstrated excellent oral and written communication skills along with excellent interpersonal skills
- Ability to drive direction with confidence and operate with discipline and follow-through
- Ability to translate data into clear strategic decisions and adjust course based on results
- Ability to influence cross-functional partners without direct authority
- Ability to multitask in a fast-paced environment
- Reliable and strong work ethic
- Commitment to superior customer service
- Ability to work independently as well as on a team
- Knowledge or ability to learn company computer systems and applications including marketing analytics and AI tooling
- Ability to work flexible hours as required, which may include evenings and weekends
Job Qualifications
- Bachelor's degree in marketing, business, communications, or related field preferred
- 5-plus years in marketing strategy or brand management
- Proven end-to-end campaign ownership from inventory insight to creative direction to performance review
- Demonstrated history of using campaign and channel data to adjust strategy, messaging, spend, and creative with results
- Experience carrying shared sales goals or revenue accountability
- Demonstrated use of AI tools for research, competitive analysis, and identifying best practices
- Retail, automotive, RV, marine, or other inventory-driven category experience preferred
- Demonstrated excellent oral and written communication skills along with excellent interpersonal skills
- Ability to drive direction with confidence and operate with discipline and follow-through
- Ability to translate data into clear strategic decisions and adjust course based on results
- Ability to influence cross-functional partners without direct authority
- Ability to multitask in a fast-paced environment
- Reliable and strong work ethic
- Commitment to superior customer service
- Ability to work independently as well as on a team
- Knowledge or ability to learn company computer systems and applications including marketing analytics and AI tooling
- Ability to work flexible hours as required, which may include evenings and weekends
Job Duties
- Owns the 90-day rolling campaign calendar tied to inventory, sales goals, seasonal moments, and event strategy
- Develops messaging, offers, and positioning and eliminates conflicting promotions across the 50-plus store network
- Partners bi-weekly with National Sales Directors
- Provides cross-functional direction to Performance, Creative, Lifecycle, and Events on campaign execution
- Owns end-to-end campaign success including brief, execution, and measurable result
- Uses campaign and channel data to adjust strategy, messaging, spend, and creative direction
- Translates brand research into actionable campaign plans
- Uses AI tools to research competitors, identify best practices, and pattern-spot across markets
- Holds shared accountability for sales goals, cost per sale, expense ratio, and same-store market share
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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