Marketing and Events Specialist

Columbus, OH, USA|Onsite

Job Overview

Employment Type

Full-time

Work Schedule

Flexible

Day Shifts

Weekend Shifts

Benefits

Health Insurance

Dental Insurance

Paid Time Off

Retirement Plan

Professional development opportunities

Employee Discounts

flexible schedule

Job Description

Easton Town Center is one of the Midwest's premier mixed-use destinations, blending retail, dining, entertainment, and community experiences into a vibrant, high-energy environment. Developed and managed by Steiner + Associates, Easton attracts millions of visitors annually and is home to over 300 diverse tenants. The center is recognized for its innovative approach to creating memorable moments that keep guests coming back while driving tenant success and enhancing overall property performance. As a flagship property of Steiner + Associates, Easton Town Center offers a dynamic and fast-paced setting where creativity and strategic marketing combine to build strong community engagement and exceptional guest experiences.

We are currently seeking a Marketing & Events Specialist to join our team, a role ideal for someone who is both creatively inspired and highly organized. This position focuses on bringing experiences to life through engaging digital content and well-executed on-property programming. The Specialist will play a pivotal role in shaping the narrative of Easton Town Center by managing diverse social media platforms, generating compelling multimedia content, and orchestrating a variety of events that resonate with the community and enhance tenant presence.

The Marketing & Events Specialist will be entrusted with overseeing content creation, social media engagement, event planning, and execution. This includes conceptualizing campaigns that elevate Easton's brand voice, coordinating logistics with internal teams and external partners, and managing real-time event coverage to amplify guest engagement. Candidates who thrive in a fast-paced, dynamic environment and have a passion for storytelling, community connection, and experiential marketing will find this opportunity rewarding. The role demands a proactive and solutions-oriented mindset, flexibility to work during evenings and weekends as needed, and the ability to juggle multiple priorities effectively. As part of the Easton Town Center team, the specialist will contribute significantly to the continued growth and visibility of one of the Midwest's most iconic retail and lifestyle destinations.

Job Requirements

4–6+ years of experience in social media, marketing, events, or a related field
Experience executing campaigns across social and email
Strong content creation skills including photo, video, and copywriting
Ability to manage projects independently and collaborate across teams
Highly organized with strong attention to detail
Comfortable working with diverse stakeholders
Proactive and solutions-oriented mindset
Availability to support evening and weekend events
Familiarity with social media platforms Instagram, Facebook, TikTok, Later
Proficiency in content creation tools Adobe Creative, Canva, CapCut, Edits
Experience with project management systems Monday.com or equivalent
Ability to use analytics tools Google Analytics, DashThis
Experience in event planning and on-site execution preferred

Job Qualifications

4–6+ years of experience in social media, marketing, events, or a related field
Experience executing campaigns across social and email, with a working understanding of performance analytics
Strong content creation skills (photo/video and copywriting)
Ability to manage projects independently while collaborating across teams
Highly organized with strong attention to detail and the ability to manage multiple priorities
Comfortable working with a variety of stakeholders
A proactive, solutions-oriented mindset with a willingness to jump in where needed
Availability to support events during evenings and weekends
Experience with social media platforms (Instagram, Facebook, TikTok, Later), content creation tools (Adobe Creative, Canva, CapCut, Edits), and project management systems (Monday.com or equivalent)
Comfortable using analytics tools (Google Analytics, DashThis) to inform decisions
Experience supporting event planning and on-site execution strongly preferred

Job Duties

Plan and execute social media content across platforms, maintaining a consistent and engaging brand voice
Capture and produce high-quality photo and video content showcasing the property, tenants, and key experiences
Manage day-to-day engagement, including comments, messages, and guest inquiries
Provide real-time social coverage during events and activations
Partner with tenants to promote openings, campaigns, and brand moments
Support paid social initiatives to expand reach and visibility
Identify and leverage trends, user-generated content, and partnership opportunities
Plan and execute a wide range of events from community programming to tenant-driven experiences
Coordinate logistics across internal teams, vendors, and external partners
Serve as the primary point of contact for event partners from planning through execution
Lead on-site event execution, ensuring a polished, high-quality guest experience
Promote events across digital channels to drive awareness, attendance, and engagement
Track social media and event performance, contributing to monthly reporting
Monitor trends and audience behavior to continuously refine content and programming