Marketing and Events Coordinator

The University of Wisconsin-Green Bay, part of the University of Wisconsin System, is a public university committed to providing innovative, problem-focused educational experiences that prioritize inclusivity, student success, and community engagement. Established with a mission to empower learners and foster a collaborative learning environment, UW-Green Bay supports diverse academic programs and centers designed to enrich education and contribute to the economic and cultural vitality of the region. The Cofrin School of Business within UW-Green Bay exemplifies this mission by offering business education that combines academic excellence with real-world application, emphasizing leadership, community connections, and student empowerment.

The Marketing and Events Coordinator position at the Austin E. Cofrin School of Business is a key role that directly supports the school's mission by fostering meaningful relationships that enhance student engagement, community involvement, and educational access. This position is classified under Academic Staff with a regular employment type, offering a minimum compensation of $46,115. As a dedicated and strategic professional, the Coordinator will lead marketing and communication efforts that reinforce the Cofrin School of Business brand. Responsibilities include creating and implementing marketing campaigns, developing diverse content for digital and print platforms, and planning impactful events that unite students, alumni, employers, faculty, staff, and community stakeholders.

This role aligns closely with the university's strategic goals, including digital transformation, inclusivity, and student success, and demands a proactive individual with strong storytelling, organizational, and interpersonal skills. The Coordinator will collaborate across various academic programs and initiatives to enhance student leadership, coordinate student organizations, and support community relations committees, ensuring that all marketing and event initiatives promote engagement and positive outcomes. The position also involves analyzing data to refine marketing approaches and event effectiveness continuously.

The ideal candidate will embrace the university's core values, including advancing fearlessly, empowering success, providing access, fostering community, and expressing gratitude. They will be instrumental in communicating the university's story and creating an environment where students and the broader community can thrive together. Beyond marketing and event management, the Coordinator serves as a bridge connecting various stakeholders and enhancing the overall educational experience through strategic engagement. The position is full-time, based primarily in Green Bay, with possible travel to other University of Wisconsin campuses as operational needs dictate.

In addition to leadership and creative marketing skills, the successful candidate will demonstrate a commitment to inclusivity, equity, and sustainability. They will work to enrich the campus community by promoting civility, respect, and diverse perspectives. This role not only offers an opportunity to contribute to the academic and social fabric of UW-Green Bay but also to grow professionally within a supportive, mission-driven environment that values innovation and collaborative achievement. The University of Wisconsin-Green Bay is dedicated to equal opportunity employment and encourages diverse applicants to apply.