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West Michigan Works! logo

Marketing and Communications Coordinator - Grand Rapids

Grand Rapids, MI, USA|Travel, Onsite

Job Overview

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Employment Type

Full-time
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Compensation

Salary
Range $45,489.00 - $63,677.00
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Work Schedule

Standard Hours
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Benefits

Healthcare benefits
retirement plans with employer match
Financial Wellness Program
Tuition Reimbursement
Paid holidays
accrued time off

Job Description

Area Community Services Employment & Training Council (ACSET) serves as the administrative and fiscal agent for the Michigan Works! Agency, covering the counties of Allegan, Barry, Ionia, Kent, Montcalm, Muskegon, and Ottawa. As part of West Michigan Works!, ACSET leads workforce development initiatives through a comprehensive strategy that aligns resources to meet the talent needs of employers and the employment needs of job seekers. This organization plays an essential role in fostering economic growth and empowering communities across West Michigan through various workforce programs and services. ACSET is committed to providing quality services to the residents of the counties it... Show More

Job Requirements

  • Complete an online application
  • Submit a resume
  • Bachelor’s degree in marketing, communications, or related field
  • Three to five years of relevant experience or equivalent
  • Proficiency in Microsoft 365 including Teams, Outlook, PowerPoint, Excel or SharePoint
  • Experience with Adobe Creative Cloud, HootSuite, WordPress, MailChimp, or Alchemer
  • Strong writing and communication skills
  • Ability to work independently and as part of a team
  • Physical ability to occasionally lift/carry/transport items up to 25 pounds
  • Ability to manage multiple priorities
  • Willingness to travel locally occasionally
  • Maintain confidentiality
  • Provide exceptional customer service

Job Qualifications

  • Bachelor’s degree in marketing, communications, or a related field
  • Three to five years of experience in marketing and communications or an equivalent combination of training and experience
  • Thorough knowledge of the principles and practical applications of marketing and communications work
  • Demonstrated writing, user experience (UX/UI), website management, systems administration, graphic design, event planning, photography, videography, and/or social media account management skills
  • Computer skills with experience using Microsoft 365 products including Teams, Outlook, PowerPoint, Excel, or SharePoint
  • Experience using applications such as photo or video editing tools, Adobe Creative Cloud, HootSuite, WordPress, MailChimp, and/or Alchemer
  • Mathematical ability to make moderately complex calculations with speed and accuracy
  • Ability to contribute to marketing and communications plan preparation, collateral, and reports
  • Interpersonal skills necessary for effective oral and written communication with public speaking experience
  • Strong communication and problem-solving skills
  • Planning, organizational, and project management skills
  • Ability to establish and maintain effective working relationships
  • Ability to maintain confidentiality
  • Mental ability to work on projects requiring concentration and attention to detail
  • Exceptional customer service skills
  • Ability to handle multiple projects simultaneously
  • Physical ability to lift/carry/transport items up to 25 pounds occasionally
  • Ability to sit for extended periods when needed

Job Duties

  • Effectively communicate in person and through a variety of mediums to various internal and external audiences regarding the mission of ACSET/West Michigan Works! and its brands
  • Contribute to the development of, and coordinate, marketing and communications activities
  • Plan and conduct internal and external events, and related activities
  • Develop content for, and manage, multiple social media accounts
  • Support organizational communication through intranet content management
  • Coordinate advertising campaign logistics
  • Create and maintain complex workflows, registration forms and applications in a variety of applications to support the organization’s internal approval processes, and internal and external programs and events
  • Write, proof and edit business correspondence and copy for marketing and communications material such as promotional material, ads, electronic newsletters, text campaigns, press releases, etc.
  • Create content for, edit and maintain multiple websites
  • Prepare routine and special reports and dashboards
  • Create, edit and deploy electronic newsletters and text campaigns
  • Design and edit static and animated graphic files for a variety of print and digital uses, including annual reports, program flyers, digital signs, social media, etc.
  • Coordinate in-house and vendor printing, as well as the acquisition of promotional and other related items
  • Monitor contracts and agreements
  • Create and make presentations
  • Create photos and videos, use related editing software and maintain a media library
  • Attend in-person and virtual professional development activities and represent the organization at community events
  • Build relationships, locally and statewide, to enhance the ability of West Michigan Works! to serve the residents of the counties we serve
  • Actively participate in continuous quality improvement processes
  • Perform other duties as assigned

Job Criteria

Experience

Mid Level (3-7 years)


Job Location

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