Marketing Activation Coordinator

Fermented Food Holdings (FFH) is a dynamic and innovative company committed to transforming lives through the power of fermented food products. At FFH, the focus is on producing high-quality, delicious, and health-enhancing fermented foods that promote better living through natural means. As a company that champions authenticity, creativity, and a diverse and inclusive workplace culture, FFH is dedicated to making the unique benefits of fermented foods accessible to everyone. By driving health and lifestyle improvements, FFH not only prioritizes wellness but also actively contributes to shaping the future of the food industry. The company offers a stimulating environment that values the contributions of each team member, fostering a workplace where people are empowered to make meaningful impacts. Working at FFH means joining a passionate collective aiming to create a healthier, happier world one bite at a time.

The Marketing Activation Coordinator role at Fermented Food Holdings is a crucial position within the marketing team designed to support and execute integrated brand activations across multiple channels such as digital, social, influencer partnerships, public relations, experiential marketing, and creative initiatives. This full-time role offers the opportunity to engage with various aspects of the brand’s outreach, enabling a comprehensive understanding of the company’s marketing strategies and operations. The Marketing Activation Coordinator plays an instrumental role in bringing brand strategies to life through effective coordination, creative assistance, and flawless operational execution.

In this position, the coordinator will be responsible for supporting the execution of brand activation plans that span social media campaigns, digital marketing efforts, public relations outreach, and experiential marketing events including pop-ups and sampling activities. The role involves managing the logistical components of these activations, such as organizing product shipments, event materials, and vendor relations, ensuring seamless execution and alignment with brand standards.

Additionally, the Marketing Activation Coordinator will assist in the development of creative elements such as packaging concept designs and marketing collateral in collaboration with the Brand Activation lead. Creative storytelling is also an essential part of the role, contributing to marketing touchpoints via copywriting, content ideation, and the preparation of creative briefs. The coordinator will oversee coordination with freelance designers and external agencies to facilitate creative execution, guaranteeing that all marketing materials align with the company’s vision and standards.

This role supports experiential marketing initiatives by planning and executing events that engage consumers directly and build brand awareness in meaningful ways. Coordination of vendors, partners, and logistics plays a central role in ensuring the success of these events. The Marketing Activation Coordinator must exhibit strong problem-solving skills and flexibility to address any challenges that arise either on-site or remotely.

Organizational skills are critical to this role, requiring the maintenance of activation timelines, project trackers, budgeting, and expense monitoring. Post-activation activities such as compiling recaps and extracting learnings to refine future campaigns also fall within the scope of responsibilities, ensuring continuous improvement in marketing performance.

Overall, this role offers extensive exposure within the company, providing the Marketing Activation Coordinator with a broad view of cross-functional operations. Mentorship opportunities enhance professional growth, making the position both valuable and rewarding for motivated individuals ready to contribute creatively and strategically to a purpose-driven company.