Market Development Manager: Distributor Sales - Alternative Beverage Portfolio

Sazerac Company is a prestigious, independent American family-owned business with nearly 400 years of rich history and a reputation for producing and marketing some of the world's most award-winning bourbons and whiskeys. Established as a leader in the beverage alcohol industry, Sazerac has operations throughout the United States and globally. The company has experienced consistent double-digit growth since the 2000s, reflecting a dynamic, entrepreneurial spirit combined with a rich heritage of craftsmanship. Iconic brands such as Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton's, Traveller, and Sazerac Rye attest to the company’s dedication to quality and innovation in bourbon and whiskey production. Sazerac’s portfolio also includes a variety of popular spirit brands across categories, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram's V.O., Myers's, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

The company fosters a culture that has earned high recognition as a best employer, particularly with the Louisville office named one of the "Best Places to Work in Kentucky" multiple times. Additionally, the Buffalo Trace Distillery is renowned as the world’s most award-winning distillery, emphasizing the company’s enduring commitment to excellence and tradition over more than two centuries.

The position of Market Development Manager: Distributor Sales – Alternative Beverage Alcohol (ABA) is a pivotal role within Sazerac's commercial team, focusing on the Texas market with its headquarters located in San Antonio, TX. This role entails fostering brand growth and expanding distribution channels for Sazerac's Alternative Beverage Alcohol portfolio, driving both volume and market share. The Market Development Manager is charged with elevating brand presence by executing strategic sales initiatives and managing relationships with distributors effectively. This includes leveraging key performance indicators and market data to optimize performance and guide sales strategy.

The Market Development Manager will also be responsible for retail execution and market intelligence, ensuring that ABA initiatives are implemented successfully within key accounts. This role involves continually gathering insights into consumer trends, competitor activities, and identifying emerging opportunities that can be capitalized on to maintain and grow market penetration. Effective communication and integration of new brand acquisitions into the retail environment are also crucial for this position.

Moreover, the role involves strategic pricing and budget management, with a focus on aligning pricing opportunities with brand positioning and managing budget spend to maximize brand contribution. Account management duties require developing and nurturing key relationships with accounts, ensuring outstanding retail execution through merchandising, promotions, and sales strategies. Challenges faced by customers must be proactively addressed to safeguard and extend brand visibility.

Long-term brand development is a critical focus, contributing to sustainable growth by partnering closely with distributor teams to enhance brand positioning and marketplace execution. Sazerac offers competitive compensation with salary placement dependent on experience, alongside a comprehensive benefits package that includes health and dental insurance, mental health care, 401(k) with match, paid leave, and wellness benefits. The company culture supports personal and professional growth, celebrating hard work, diligence, and responsibility, and is committed to equality and inclusion.