MANAGER, GLOBAL CRM STRATEGY

Hyatt Hotels Corporation is a premier global hospitality company known for its commitment to exceptional service, innovation, and creating meaningful experiences for its guests and employees alike. Founded in 1957, Hyatt has grown from a single hotel into one of the world’s leading hospitality brands, operating a diverse portfolio of properties across the globe including luxury hotels, resorts, and vacation properties. With a strong emphasis on cultivating a culture of care and belonging, Hyatt fosters an environment where employees are valued as family and are encouraged to grow both personally and professionally. The company is recognized for its inclusive workplace culture, consistently earning a spot on Fortune’s 100 Best Companies to Work For list, reflecting its dedication to employee well-being, inclusivity, empathy, and respect.

The opportunity at Hyatt is for a CRM Global Strategy Manager to join their dynamic Global CRM team. This role offers a unique chance to work at the intersection of marketing, loyalty, digital innovation, product development, operations, and data analytics, contributing directly to Hyatt’s growth and continued leadership in the hospitality sector. The role is full-time and comes with a competitive salary range of $100,000 to $115,000, along with eligibility for incentive awards such as annual bonuses and quarterly incentives.

As a Manager of Global CRM Strategy, you will be instrumental in shaping and driving cross-channel customer relationship management strategies that enhance loyalty, engagement, and revenue growth. You will leverage your expertise to design sophisticated campaign strategies that include audience segmentation, journey mapping, personalization, and testing frameworks, ensuring alignment with broader business objectives. This position requires a deep understanding of CRM channels and the ability to collaborate effectively across multiple departments including marketing operations, analytics, product teams, and MarTech to translate strategies into actionable campaigns.

Your work will significantly impact Hyatt’s ability to cultivate lasting customer relationships by optimizing the customer lifecycle—from initial engagement to retention and loyalty-building. You will oversee the design and execution of CRM campaign strategies, develop end-to-end lifecycle approaches, define testing hypotheses, and analyze performance data to deliver continuous improvements. The role also includes the responsibility of being a subject matter expert who stays ahead of industry trends, emerging technologies, and best practices to enhance program effectiveness and elevate customer experience.

Hyatt’s commitment to a healthy work-life balance is reflected in the benefits they offer, including flexible work schedules, wellness initiatives such as complimentary Headspace subscriptions and fitness center discounts, paid parental leave, global family assistance, comprehensive medical, dental, vision coverage, and a 401K plan with company match. Hyatt believes its purpose is to care for people so they can be their best, making it not just a place to work but a community where careers flourish.

This role is perfect for a strategic, collaborative, and results-driven CRM professional who thrives in a fast-growing and dynamic environment, values culture and inclusivity, and is passionate about leveraging data-driven marketing to build meaningful customer connections that support Hyatt’s business goals and transformation journey. If you are looking for a career-defining opportunity in a prestigious hospitality firm that prioritizes employee care and continuous innovation, then this role at Hyatt Hotels Corporation could be the perfect match for you.