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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $100,000.00 - $115,000.00
Work Schedule
Flexible
Benefits
Annual allotment of free hotel stays
Flexible work schedule
Complimentary Headspace subscription
Fitness center discount
Paid parental leave
Paid Time Off
Medical insurance
Dental Insurance
Vision Insurance
401K with company match
Job Description
Hyatt Hotels Corporation is a premier global hospitality company known for its commitment to exceptional service, innovation, and creating meaningful experiences for its guests and employees alike. Founded in 1957, Hyatt has grown from a single hotel into one of the world’s leading hospitality brands, operating a diverse portfolio of properties across the globe including luxury hotels, resorts, and vacation properties. With a strong emphasis on cultivating a culture of care and belonging, Hyatt fosters an environment where employees are valued as family and are encouraged to grow both personally and professionally. The company is recognized for its inclusive workplace... Show More
Job Requirements
- 5-7 years of relevant CRM or digital marketing experience
- proven ability to develop and implement cross-channel CRM strategies
- experience with audience segmentation and journey mapping
- strong analytical and testing skills
- ability to collaborate with cross-functional teams
- excellent communication and stakeholder management skills
- bachelor’s degree preferred
- experience in hospitality or loyalty marketing is favorable
- knowledge of CRM platforms such as Braze is an advantage
Job Qualifications
- 5-7 years of experience in CRM or digital marketing strategy (email, push, direct messaging) at an agency, consultancy or in-house marketing team
- strong strategic thinking and ability to connect CRM to business outcomes
- understanding of personalization, segmentation and testing frameworks
- collaborative and organized
- demonstrated ability to work cross-functionally and manage multiple projects
- excellent stakeholder management, presentation and communication skills
- bachelor’s degree or higher in business management, marketing or a related field
- experience in hospitality, travel or loyalty
- experience in lifecycle marketing and customer journey design
- familiarity with CRM tools (knowledge of Braze is a plus)
Job Duties
- Design cross-channel CRM campaign strategies for marketing initiatives aligned to business objectives
- define and evolve end-to-end lifecycle strategies to drive engagement, retention, and revenue across key member moments
- translate CRM strategies into clear, actionable briefs and documentation to enable seamless execution by Marketing Operations teams
- identify testing strategies and hypotheses aligned to business objectives, in partnership with analytics teams who execute and evaluate results
- partner with analytics to evaluate and improve campaign effectiveness with actionable recommendations
- collaborate cross-functionally with Product, MarTech and Operations teams to onboard new CRM capabilities
- elevate industry trends, emerging technologies and best practices to improve program strategy, effectiveness and consumer experience
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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