Manager, Experiential Beverage Strategy - NYC

Suntory Global Spirits is a renowned leader in the premium spirits industry, recognized as the world’s third largest company in this sector. With a heritage steeped in quality craftsmanship, Suntory continuously delivers exceptional spirits and memorable experiences to customers worldwide. The company prides itself on a culture where employees are valued like family, trusted with the legacy of its distinguished brands, and empowered to innovate and grow. Suntory Global Spirits fosters an entrepreneurial spirit, encouraging its teams to spearhead growth through impactful marketing, innovation, and collaboration. This supportive and dynamic environment invites employees to unleash their potential daily, making a meaningful difference in an industry they are passionate about.

The role of Manager, Experiential Beverage Strategy is a unique and exciting opportunity within Suntory Global Spirits to lead the development and execution of beverage strategies. This position focuses on bringing the brand’s identity to life through experiential, corporate, and trade-facing platforms. The manager plays a pivotal role in shaping scalable serve strategies, programming engaging events, and crafting top-tier hospitality experiences. Working cross-functionally with brand, marketing, and commercial teams, this role ensures alignment across all touchpoints to strengthen brand presence and drive consumer engagement.

This position requires a global perspective, incorporating knowledge of international beverage trends, cocktail culture, and cultural nuances to ensure that strategies are relevant and scalable beyond the U.S. and New York City headquarters. Additionally, the role provides hands-on support during high-volume or priority moments at the NYC HQ bars to maintain elevated guest experiences and operational efficiency. The creativity and strategic thinking expected in this role enable the translation of the brand’s Crafted Liquid principles into innovative cocktail recipes, rituals, and immersive guest experiences.

The Manager, Experiential Beverage Strategy at Suntory will have the opportunity to lead beverage strategies for corporate communication events, key brand activations, and engagements within Suntory Holdings. The role also supports the execution of high-profile events both internally and externally, acting as a subject matter expert on beverage trends and hospitality standards. Managing relationships with bartenders and partners across key U.S. and select global markets fosters deeper brand advocacy and strengthens industry connections. The candidate will develop and deliver educational programs, training materials, and scalable tools that elevate product stories and ensure consistent execution.

Collaboration is key in this role, partnering closely with the Chicago-based mixology lead and global teams on RFP development, programming, and sharing best practices. The role demands adaptability to meet diverse market needs while maintaining the integrity of Suntory’s premium spirit brands. This includes integrating MBC (Mindful Beverage Creation) principles, which emphasize the science of flavor, into all aspects of beverage development and marketing.

Located in New York City, this role offers a competitive salary range of $110,000 to $125,000, accompanied by an annual bonus, 401K match, profit sharing, and comprehensive medical and wellness benefits. The position involves moderate travel to support events and markets, reflecting its hands-on and collaborative nature within the company’s vibrant and inclusive culture. Suntory Global Spirits strongly supports diversity, equity, and inclusion, ensuring all employees feel valued and respected regardless of their background or identity. This role is ideal for an experienced beverage professional with 5-8+ years in hospitality, mixology, or beverage strategy, who is eager to contribute to the growth of one of the world’s premier spirits brands while advancing their career in a dynamic and meaningful way.