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Manager, Experiential Beverage Strategy - NYC
Job Overview
Employment Type
Full-time
Compensation
Hourly
Range $11.00 - $20.75
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Annual bonus
401k Match
Profit sharing
medical benefits
Job Description
Suntory Global Spirits is a renowned leader in the premium spirits industry, recognized as the world’s third largest company in this sector. With a heritage steeped in quality craftsmanship, Suntory continuously delivers exceptional spirits and memorable experiences to customers worldwide. The company prides itself on a culture where employees are valued like family, trusted with the legacy of its distinguished brands, and empowered to innovate and grow. Suntory Global Spirits fosters an entrepreneurial spirit, encouraging its teams to spearhead growth through impactful marketing, innovation, and collaboration. This supportive and dynamic environment invites employees to unleash their potential daily, making a... Show More
Job Requirements
- Bachelor's degree or equivalent experience
- 5-8+ years of relevant hospitality or beverage strategy experience
- Proven mixology skills and cocktail development knowledge
- Ability to work hands-on during high-volume, fast-paced events
- Experience in brand activations and experiential marketing
- Strong communication and collaboration skills
- Willingness to travel moderately for events and market support
- Ability to manage multiple projects simultaneously
- Commitment to upholding high hospitality standards
Job Qualifications
- 5-8+ years of experience in hospitality, mixology, beverage strategy, or related field
- Strong understanding of cocktail development, spirits, and bar operations
- Knowledge of global beverage trends, cocktail culture, and emerging techniques
- Comfort working hands-on in fast-paced bar environments during high-volume events or activations
- Experience supporting brand activations, events, or experiential marketing
- Demonstrated ability to work cross-functionally with marketing and commercial teams
- WSET certification is preferred
- Strategic thinking with ability to translate ideas into execution
- Strong relationship-building and influencing skills
- Creativity and innovation in beverage development and programming
- Project management and ability to manage multiple priorities
- High attention to detail and commitment to quality and hospitality excellence
Job Duties
- Develop and execute beverage and serve strategies that support the signature taste of the brands
- Leverage Mindful Beverage Creation principles to translate the science of flavor into cocktails and serves
- Translate liquid truth into recommended cocktails, rituals, and guest experiences
- Incorporate global beverage trends, techniques, and cultural insights to inform drink strategies
- Partner with brand and marketing teams for consistency across experiential, POS, and social media platforms
- Lead beverage strategy for corporate communication events, brand activations, and Suntory Holdings engagements
- Support execution of high-profile events internally and externally as a subject matter expert
- Provide on-the-ground bar support at NYC HQ during peak or high-volume periods
- Ensure elevated hospitality standards and seamless guest experience delivery
- Build and maintain relationships with key bartenders and bar partners in NYC, U.S., and select global markets
- Drive brand advocacy and visibility within the hospitality community
- Identify partnership and collaboration opportunities
- Develop and deliver brand education, training materials, and serve guidelines
- Support internal and external training to elevate product knowledge and storytelling
- Create scalable tools for consistent execution
- Partner with Chicago mixology lead on RFP development and national programming
- Contribute to beverage concept pitches and experiential ideas
- Collaborate with global and regional teams for alignment, scalability, and best practices sharing
- Adapt beverage strategies to diverse market needs while maintaining brand integrity
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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