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Anheuser-Busch logo

Manager, Events and Trade

San Marcos, TX, USA|Remote, Travel, Onsite

Job Overview

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Employment Type

Full-time
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Compensation

Salary
Range $44,600.00 - $74,300.00
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Vision Insurance
wellness programs
Life insurance
Disability insurance
Parental leave
401k Retirement Savings
free beer

Job Description

Anheuser-Busch represents one of the most iconic names in the beverage industry, renowned for its rich heritage and commitment to brewing exceptional beers that have captivated audiences for over 165 years. As the nation's top brewer, the company owns and manages a diverse portfolio of celebrated beer brands including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and the innovative Cutwater Spirits, alongside leading craft beer brands. More than just a brewing giant, Anheuser-Busch stands as a symbol of American industry success and cultural presence, dedicated to supporting its expansive workforce of 65,000 employees and the communities it serves... Show More

Job Requirements

  • Bachelor's degree in marketing, event management, business, or related field
  • 5-10 years of relevant event and/or trade show management experience
  • strong project management skills
  • experience managing budgets and vendor negotiations
  • creative mindset in experiential marketing
  • excellent organizational skills and attention to detail
  • effective communication and relationship-building abilities
  • experience with event performance tracking and ROI assessment
  • willingness to travel frequently
  • knowledge of alcohol beverage industry regulations
  • experience in B2B and consumer-facing events
  • passion for BeatBox brand
  • physical ability to sit for prolonged periods and lift up to 25 pounds

Job Qualifications

  • Bachelor's degree in Marketing, Event Management, Business, or related field (or equivalent experience)
  • 5-10 years of experience in event and/or trade show management
  • strong project management skills with ability to manage multiple events simultaneously
  • experience managing budgets, vendor negotiations, and contracts
  • creative eye for experiential marketing and brand storytelling
  • exceptional organization and attention to detail
  • strong communication and relationship-building skills
  • experience tracking event performance metrics and ROI
  • willingness to travel frequently for event execution
  • knowledge of alcohol beverage industry regulations and compliance for events
  • experience executing both B2B trade shows and consumer-facing brand activations
  • passion for the BeatBox brand and creating bold, unforgettable experiences
  • prolonged periods of sitting and computer work
  • ability to lift up to 25 pounds during event setup and breakdown

Job Duties

  • Own key events across trade shows, industry conferences, roadshows, summits, and proprietary brand events
  • lead full lifecycle event planning from concept through execution and post-event analysis
  • align event strategies with sales goals, marketing priorities, and overall business objectives
  • manage BeatBox's presence at key trade shows and B2B conferences
  • oversee booth design, layout, activations, and attendee engagement strategies
  • coordinate logistics including shipping, inventory, setup, teardown, and on-site management
  • partner with Sales and Trade Marketing to drive lead generation, sampling strategies, and follow-up plans
  • work closely with the director on planning and executing BeatBox-hosted events and brand activations
  • curate immersive, on-brand experiences that reflect BeatBox culture and energy
  • ensure consistent brand storytelling and execution across all event types
  • collaborate with Creative and Marketing teams to develop event visuals, signage, merchandise, collateral, and environmental branding
  • design engaging experiences that feel uniquely BeatBox while maintaining brand consistency
  • elevate event environments from functional to memorable
  • source, negotiate, and manage vendors, production partners, venues, and service providers
  • oversee contracts, timelines, and deliverables
  • manage event budgets, ensuring cost-effective decisions while maintaining quality and impact
  • track and analyze event KPIs including attendance, product sales, leads generated, and engagement metrics
  • deliver post-event recaps with ROI analysis and recommendations for optimization
  • partner with Sales on pre-event outreach and post-event conversion strategies
  • work closely with Director of Events, VP of Trade Marketing, Sales, Field, Marketing, and Operations teams
  • ensure timely coordination of product shipments, materials, and internal communications
  • serve as on-site lead during event execution

Job Criteria

Experience

Mid Level (3-7 years)


Job Location

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