Manager, Events

The 4As, also known as the American Association of Advertising Agencies, serves as the authoritative voice of the agency community across the United States. Founded over 108 years ago, this esteemed organization has continuously evolved its mission to meet the dynamic needs of its members and the broader advertising industry. Representing a sector that commands nearly half a trillion dollars in spending annually and contributes approximately 20 percent to the US GDP, the 4As plays a vital role in shaping the direction and future of advertising. Its influence extends across a complex ecosystem comprising brands, platforms, creators, technological solutions, and clients, making it a pivotal institution in the global marketing landscape.

The 4As is currently seeking a Manager, Events to join its Content, Digital & Brand business unit located in the New York City area, offering a hybrid work environment. This exempt position reports directly to the Vice President of Events and Conferences, with a salary range between $75,000 and $85,000, reflecting the experience and capabilities the successful candidate will bring to the role.

As the Manager, Events, you will be tasked with co-planning and managing the production of both in-person and virtual events that are flawless and engaging for attendees. This role requires a self-directed, enthusiastic, and collaborative professional who is adept at using data to inform strategic decisions. You will work closely with internal teams, including Partnerships and Practice leads, to implement comprehensive event strategies that align with the organization’s overarching goals.

Your responsibilities will encompass full ownership of event execution, including the intricate logistics of venues, catering, signage, photography, and on-site staffing. You will independently manage speaker communication processes, ensuring timely follow-ups and adherence to event timelines. The role demands excellent project management skills, the ability to handle multiple priorities, and a keen eye for innovative event strategies. Success in this position means you’ll be continuously pushing boundaries, proposing new ideas, and establishing best practices that enhance the attendee experience and maximize engagement.

A crucial aspect of the role is maintaining effective collaboration across the marketing team and the wider 4As community to deliver seamless events that resonate with attendees. The Manager, Events will also contribute to budget tracking, vendor management, registration processes, and event marketing calendars. Passion for continuous improvement and an entrepreneurial spirit are essential to thrive in this fast-paced, dynamic environment. The ideal candidate will be a forward-thinker who can seamlessly oscillate between generating creative ideas and driving process improvements based on data insights and industry trends.

Overall, this position offers an exciting opportunity to contribute to a historic and influential organization, leading event initiatives that shape the future of the advertising industry. The successful candidate will not only enhance the effectiveness of 4As’ event portfolio but also help cement its role as the premier industry voice by delivering memorable, impactful event experiences that align with the organization's strategic vision.