Manager, Event Marketing

Long Beach, CA, USA|Remote, Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $64,600.00 - $161,600.00

Work Schedule

Standard Hours

Flexible

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Time Off

Retirement Plan

Flexible work schedule

Professional Development

Job Description

Foley & Lardner LLP is a leading national law firm renowned for its commitment to excellence and innovation in the legal industry. With over 2,300 employees, Foley fosters an inclusive and supportive workplace environment where diverse perspectives, experiences, and talents are valued and developed. The firm’s culture emphasizes professional growth, meaningful collaboration, and client-focused service. Recognized as a great place to work, Foley offers unmatched opportunities and resources that empower employees to achieve their professional goals and build rewarding careers. Whether you are just starting or advancing in your legal marketing career, Foley supports your journey with comprehensive training, mentorship, and a collaborative atmosphere that promotes innovation and success.

The role of Manager, Event Marketing at Foley & Lardner LLP is a pivotal position within the firm’s business development team. This role is primarily responsible for evaluating, planning, and executing a wide range of client-facing events that are integral to the firm’s strategic growth. The Manager collaborates closely with partners, marketers, and internal stakeholders to design and implement programs aligned with the firm’s business priorities and goals. These events include virtual CLE programs, high-profile client engagements, seminars, receptions, and webinars supported by platforms like MS Teams and ON24.

The Manager, Event Marketing ensures that all events deliver measurable impact in terms of client relationship building, brand visibility, and revenue growth. They are instrumental in driving end-to-end event management, including venue sourcing, contract negotiation, budget oversight, event logistics, and post-event performance analysis. The role demands meticulous coordination and communication to guarantee seamless event execution across multiple sectors, practices, and geographical regions. Additionally, this position leverages project management tools and emerging technologies such as AI to optimize event planning processes, thereby enhancing efficiency and effectiveness.

As part of Foley’s national events team, the Manager of Event Marketing plays a critical role in promoting consistency and scalability of event strategies firm-wide. The position is well-suited for a dynamic professional with at least five years of event experience, preferably within legal marketing or professional services. Candidates should possess deep knowledge of U.S. venues and vendors and have a strong grasp of legal industry trends and competitor benchmarking. The firm values Certified Meeting Professional (CMP) certification and offers flexible work arrangements including hybrid work options.

Foley & Lardner LLP is committed to transparency and equity in compensation. The salary range for this position varies based on education, experience, geographic location, and internal pay equity. Salary ranges are $116,900 to $175,400 in Salt Lake City, $128,600 to $192,900 in Chicago and Denver, and $134,400 to $201,700 in Los Angeles. The firm embraces diversity and is committed to providing equal opportunity to all qualified candidates, including those with criminal histories in accordance with California’s Fair Chance Act. This is an ongoing hiring opportunity for a dedicated events marketing professional seeking to contribute to a prestigious and forward-thinking law firm.

Job Requirements

Bachelor's degree
Minimum of five years event experience in legal marketing or professional services
Knowledge of U.S. venues and vendors
Familiarity with legal industry trends and competitor benchmarking
Ability to collaborate with stakeholders and manage complex event logistics
Strong project management and communication skills

Job Qualifications

Bachelor's degree required
Certified Meeting Professional (CMP) certification is desirable
Minimum of five years of event experience in legal marketing or professional services required
Knowledge of U.S. venues and vendors preferred
Familiarity with top-level business service output in the legal industry, competitor benchmarking, and industry trends to aid in the development of events preferred

Job Duties

Collaborate with stakeholders to define business development objectives and determine if and what type of event would best meet the defined objectives
Drive comprehensive pre-planning and coordination including project plans, timelines, venue sourcing and selection, contract negotiation, projected budget, and collaboration with key stakeholders and business services teams
Coordinate planning calls, event materials, invitee list, invitation, registration, and timely reporting
Execute events with precision by partnering closely with venue staff, event platforms, or office services
oversee A/V production, room setup, and event materials
manage speakers and guest experience
coordinate event timing, staffing, and on-site logistics to ensure seamless delivery
Utilize project management and AI to find process efficiencies including timelines, agendas, and detailed run-of-show to define scope
Ensure clear communication across all phases of an event
Manage post-event activities including CRM to capture attendance and metrics, thank you communications, feedback, invoice/budget reconciliation, and post-event recap
Track event performance including key metrics and ROI
Analyze data to shape future programming
Support a range of event formats including in-person content programming, CLE webinars (MS Teams, ON24), seminars, receptions, and other client-facing programs
Participate as an active member of the national events team, contributing to cross-functional coordination, process improvement, and shared best practices