Manager, Digital Analytics & Customer Insights

BWH Hotels, a globally recognized leader in hospitality, has been inspiring travel through unique experiences for nearly 80 years. With its headquarters in Phoenix, Arizona, BWH Hotels manages a robust portfolio of 18 distinguished brands including WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels. The company operates approximately 4,300 hotels across more than 100 countries, reflecting its commitment to creating exceptional guest experiences worldwide. BWH Hotels is known for its inclusive corporate culture that fosters innovation and collaboration, encouraging employees to make meaningful contributions that shape the future of the travel industry. This environment has helped the company consistently achieve top-ranking employee engagement scores, demonstrating its dedication to employee satisfaction and professional growth.

The role of Manager - eCommerce Analytics at BWH Hotels is a key corporate position focused on enhancing the online consumer experience to drive revenue growth and improve guest engagement. This full-time, hybrid position is based at the Global Operations Center in Phoenix, requiring onsite presence three days per week and offering flexibility to work remotely on other days. The core working hours are from 8 am to 5 pm, designed to balance productivity with work-life harmony.

As the Manager - eCommerce Analytics, you will be responsible for managing, monitoring, and reporting on data gathered from various digital platforms like Adobe Analytics, DataLake, and Customer Data Platform (CDP). Your expertise will be crucial in synthesizing large volumes of data to identify actionable insights, validate data integrity, and support business initiatives that contribute to revenue growth through multiple guest-facing revenue channels, including the flagship bestwestern.com. Your analytical skills will be instrumental in formulating testable hypotheses, building insight-driven dashboards, and presenting findings to senior leadership. In addition, you will play a leadership role, mentoring peer analysts and managing data governance efforts.

The ideal candidate will be highly detail-oriented with a strong ability to translate complex data into understandable insights, enhancing decision-making processes. Proficiency with advanced analytics tools, experience managing customer data platforms, and excellent communication skills are essential. Hospitality industry experience is considered a plus, although not mandatory. This role offers comprehensive benefits from day one, including medical, dental, vision coverage, paid holidays, retirement plans, employee discounts, and professional development opportunities like tuition reimbursement. BWH Hotels values equal employment opportunities and is committed to a diverse workforce free from discrimination. Join BWH Hotels to leverage your eCommerce analytics expertise in a collaborative setting that values innovation and growth, contributing directly to enhancing the guest experience on a global scale.