Local Event Producer & Promoter (freelance, commission only)

Sofar Sounds, founded in London in 2009, is a dynamic global cultural movement dedicated to revitalizing live music experiences. Originally inspired by a desire to restore the magic of live music, Sofar has evolved into an influential platform that not only showcases music but also integrates comedy, singles, dance, and more. The company is renowned for discovering rising talent, boasting early performances from major artists like Billie Eilish, Jack Harlow, Leon Bridges, Olivia Dean, and Hozier, among others. Sofar’s unique approach combines world-class live shows with intimate, unconventional venues such as hidden museum rooms, private living rooms, gardens, rooftops, caves, boats, or even ski jumps. This distinctiveness ensures that every Sofar event is a special occasion, inviting audiences to fully immerse in the performance, leveraging technology to enhance engagement rather than distract from it.

Sofar empowers artists by managing everything from booking and promotion to audience building, providing artists with an expansive ecosystem that includes brand partnerships, media placements, and a powerful content engine. The company’s culture is deeply rooted in passion for music and community, driven by a team that is enthusiastic about discovering new artists and creating memorable intimate fan experiences worldwide.

The role of Freelance Local Producer is integral to Sofar’s mission of bringing exceptional live experiences to local communities. This position offers an entrepreneurial opportunity to become an essential contributor to Sofar’s growth within your city. As part of a global network, you will collaborate with like-minded tastemakers and community builders while curating, marketing, and executing memorable Sofar shows. The Freelance Local Producer position is commission-based, offering flexible scheduling primarily during evenings and weekends to match the natural rhythm of live events.

In this role, you will lead the strategic vision for your city’s Sofar presence by building local marketing strategies, curating diverse artists and unique venues, managing show operations, and fostering relationships with local businesses for sponsorships and private events. Success in this position requires a proactive, resourceful approach to challenges, excellent relationship-building skills, and a passion for creating magical, hospitality-driven events. You will be responsible for the financial performance of your events and collaborate with Sofar’s Global Communities and Business Partnerships teams to ensure consistent quality and alignment with brand values.

Sofar values natural connectors who possess entrepreneurial drive, cultural fluency, and deep local networks. Ideal candidates have 3-5 years of experience in live event curation, production, and promotions, with a proven track record of selling sponsorships or marketing activations. This role demands exceptional time management, autonomy, professionalism, and clear communication skills. While independent, you will receive extensive support including training and access to global resources to empower your success and impact.

Joining Sofar as a Freelance Local Producer means contributing to the cultural landscape of your city, shaping community engagement, and elevating the live music scene. The position’s commission structure ranges from $100 to $5,000 per month based on event volume and ticket sales, providing considerable earning potential tied to your initiatives and market dynamics. Collaborating with other local producers in some cities enhances opportunities for growth and creative expansion across neighborhoods and event verticals.

Sofar is committed to fostering a diverse, inclusive culture that embraces a variety of perspectives and experiences. The hiring process may utilize AI tools for efficiency but ultimately retains human judgment in final decisions, reflecting the company’s values of fairness and transparency. If you are passionate about live music, community building, and entrepreneurial leadership, this dynamic role offers the chance to make a meaningful difference and be part of a global movement reshaping the live event experience.