Local Event Producer & Promoter (freelance, commission only)

Sofar is a pioneering global live music and events company that began in 2009 in a London flat as a response to the perceived loss of magic in live music performances. Over the years, Sofar has grown into a worldwide movement that centers on live music but has expanded its offerings to include comedy, dance, singles, and various other entertainment genres. The essence of Sofar is its commitment to discovering and nurturing rising artistic talent, making it a significant platform for emerging artists to showcase their work early in their careers. Renowned performers such as Billie Eilish, Jack Harlow, Leon Bridges, and many others have graced Sofar stages before attaining widespread fame. This underlines the company's role as an incubator for artists, providing them with professional support that spans event booking, promotion, audience engagement, and access to valuable brand partnerships and media exposure.

Sofar's events are unique and intimate, hosted in diverse and extraordinary venues ranging from private living rooms and gardens to unconventional spaces like ski jumps and hidden museum rooms. Each show is designed to foster a deep connection between performers and audiences, encouraging attendees to be fully present and engaged via their devices, not as distractions but as tools to support artists and their communities. The company culture thrives on passion for live experiences, music discovery, and a shared mission to create meaningful and memorable moments worldwide.

The Freelance Local Producer role at Sofar offers an entrepreneurial opportunity to join a vibrant global network of community builders who shape the cultural landscape in their cities. This position involves managing the full cycle of producing Sofar events—from initial vision and curation to marketing, promotion, and execution. Freelance Local Producers leverage their deep local knowledge, networks, and business acumen to create high-impact pop-up events that build community and amplify Sofar's brand in their markets. Responsibilities include booking diverse artists and venues, driving ticket sales, managing event staffing, and ensuring financial sustainability of each show. The role requires creativity and problem-solving skills to address the challenges of live event production, alongside a proactive approach to partnership development with local businesses and organizations.

This role is hybrid in nature but mandates candidates be based in the designated city to effectively manage community relationships and execute events. It operates as a freelance, commission-based partnership with pay varying according to event performance and ticket sales, offering flexibility and ownership in exchange for initiative and accountability. Much of the work is centered around evenings and weekends to coincide with live event schedules, providing a dynamic and engaging work environment. Candidates who thrive as Local Producers share a passion for music, community building, and live experiences, and they bring confidence, entrepreneurial spirit, and relationship-building skills to the role.

By joining Sofar as a Freelance Local Producer, candidates gain unique access to global support, training resources, and a community of peers dedicated to elevating artistic expressions and fostering cultural vibrancy. The company celebrates diversity, inclusion, and a culture of belonging, encouraging applicants from all backgrounds to contribute their unique perspectives to Sofar's ongoing growth and success. This role is ideal for self-starters eager to make a tangible cultural impact while working autonomously yet collaboratively within a global framework.