Local Event Producer & Promoter (freelance, commission only)

Sofar is a globally recognized live music and entertainment company founded in 2009 in London. Originally created to restore the magic of live music, Sofar has evolved into an influential platform that presents intimate live shows encompassing music, comedy, dance, and more. The company is known for discovering and promoting rising talent, offering artists a unique blend of physical shows and digital presence. Sofar has hosted numerous now-famous performers in their early stages, such as Billie Eilish, Jack Harlow, and Leon Bridges, providing a trusted space for artists to grow and gain exposure. Beyond just organizing events, Sofar supports artists through promotion, booking, and expanding opportunities, including brand partnerships and global media exposure.

Sofar’s events stand out by taking place in unconventional and engaging venues such as private living rooms, gardens, rooftops, and unique spaces like caves or boats. Each event encourages audiences to immerse themselves fully in the experience, minimizing distractions and enhancing the connection between artists and fans. The company’s culture is deeply passionate about live music and community-building, with team members often actively participating in the music scene beyond their professional roles.

The Freelance Local Producer role is a unique and entrepreneurial position within Sofar that offers independence and the chance to shape the live event experience in your city. While the work is hybrid, candidates must be based in the designated city to ensure strong local connections. Producers act as the driving force behind local events, combining event planning, marketing, and execution responsibilities to build meaningful community experiences around Sofar’s brand. This role is designed for individuals with entrepreneurial spirit, strong business acumen, cultural fluency, and extensive local networks spanning artists, venues, brands, and community partners.

As a Freelance Local Producer, you will be responsible for curating exciting events, promoting shows, managing financial performance, and forging strategic partnerships that help sustain and grow Sofar’s presence in your local market. You'll have significant creative control, able to devise event themes, determine show frequency, and cultivate the right mix of talent and venues. Success in this role requires resourcefulness and proactive problem-solving skills, especially when handling live event challenges or devising innovative ticket sales strategies.

This freelance, commission-based partnership offers flexibility and ownership, ideal for self-starters who thrive on accountability and initiative. While your schedule is largely self-directed, much of the live event work occurs during evenings and weekends to align with audience availability. The role offers access to global resources, training, and a network of peers worldwide, providing support while allowing you to lead locally.

Sofar embraces diversity and inclusivity, encouraging applicants from various backgrounds irrespective of whether their experience perfectly matches the job description. The company values professionalism, clear communication, and a genuine passion for live culture and artists. As a member of the Sofar team, you will be part of a community dedicated to creating unforgettable, intimate fan experiences and helping artists reach their potential across physical and digital domains. Compensation is commission-based, averaging between $100 to $500 or more per event, depending on factors such as ticket pricing and event performance. Overall, this role offers an exciting opportunity to impact the cultural scene of your city while working for a renowned global brand committed to artist development and innovative live experiences.