Local Event Producer & Promoter (freelance, commission only)

Grand Rapids, MI, USA|Onsite

Job Overview

Employment Type

Consulting

Part-time

Work Schedule

Flexible

Weekend Shifts

Benefits

flexible schedule

commission-based pay

Global networking opportunities

access to training and resources

Opportunity for creative ownership

Collaborative Community

potential for career growth

Job Description

Sofar is a globally recognized live music and cultural event company that started in a London flat in 2009. It originated as a solution to the diminishing magic of live music and evolved into a worldwide movement incorporating not only music but also comedy, singles, dance, and more. With an impressive history of launching the careers of renowned artists such as Billie Eilish, Jack Harlow, and Leon Bridges, Sofar has established itself as a premier platform for discovering rising talent. The company uniquely combines physical live experiences with digital platforms, ensuring artists receive comprehensive support that includes booking, promotion, audience engagement, and access to brand partnerships and global media placement opportunities. This fusion of creative live experiences in unconventional venues — from ski jumps to private living rooms — embodies Sofar's commitment to immersive, intimate, and memorable cultural events. The atmosphere at Sofar is built on a passion for live entertainment and the continuous discovery of new music, driving the team to create unforgettable moments for audiences worldwide.

The Freelance Local Producer role at Sofar offers an exciting opportunity to be part of this dynamic global network. This position is ideal for entrepreneurial individuals who are passionate about building community and culture within a designated city. As a Local Producer, you will wield significant autonomy, taking ownership of all aspects of event planning, marketing, curation, and execution. You will benefit from Sofar’s extensive global support network while independently devising and implementing strategies to strengthen the Sofar brand locally. Responsibilities include curating and booking compelling lineups of artists and venues, driving ticket sales through innovative marketing, managing event finances, and building key partnerships with local businesses and community organizations. This commission-based freelance partnership role requires accountability, flexibility, and a proactive approach, with much of the work concentrated around live event timings during evenings and weekends. You will collaborate closely with other local leaders and Sofar’s global teams to expand the reach and impact of Sofar experiences, ensuring consistently high-quality, hospitality-driven events that resonate with diverse audiences. If you have a passion for live music and are ready to make a tangible impact in your city’s cultural landscape, Sofar welcomes you to join its worldwide community of tastemakers and event creators.

Job Requirements

3-5 years of experience in live event curation, production, and promotions
Experience selling event sponsorships or marketing activations
Strong local networks in arts, entertainment, or community sectors
Excellent communication and interpersonal skills
Entrepreneurial mindset with self-motivation and initiative
Ability to work independently and manage multiple projects
Flexibility to work evenings and weekends
Based in the designated city for the hybrid role

Job Qualifications

3-5 years of experience in live event curation, production, and promotions
Experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space
Proven ability to pitch ideas and event concepts confidently and close partnership deals
Deep knowledge of local city culture and neighborhoods
Strong networking and relationship-building skills with community organizations, media partners, and local businesses
Ability to promote and build strategic alliances that increase ticket sales
Professionalism and ownership in work to ensure excellent experiences for artists, venues, partners, and guests
Exceptional time management skills and clear communication
Ability to work autonomously while staying connected with the broader organization

Job Duties

Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics
Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed
Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality
Manage your city’s financial performance, ensuring financial success and health of every event
Build relationships with local businesses to drive sales of sponsorships and private events
Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows
Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness
Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand