Local Event Producer & Promoter (freelance, commission only)

Lansing, MI, USA|Onsite

Job Overview

Employment Type

Part-time

Compensation

Salary

Range $1,200.00 - $6,000.00

Work Schedule

Flexible

Weekend Shifts

Benefits

commission-based pay

flexible schedule

Global network access

training and resources

Opportunity for creative ownership

Collaborative Community

Supportive team environment

Job Description

Sofar Sounds started in 2009 in a London flat, born to revive the magic of live music that was fading in traditional concert settings. Since then, it has grown into a global community and movement that champions not only music but comedy, dance, and other live performances united by a reputation of discovering rising stars early in their careers. This innovative company has showcased early performances from now-mainstage artists like Billie Eilish, Hozier, Leon Bridges, and others, offering these talents a professional platform that encompasses everything from booking and promotion to audience engagement and media exposure.

Sofar Sounds is more than a concert promoter; it’s a curator of intimate and unique live experiences that take place in unconventional venues such as private living rooms, gardens, rooftops, caves, and even ski jumps. Each event encourages the audience to be fully present, using technology as a bridge to support performers and connect with the community rather than as a distraction. This distinctive approach creates memorable shared moments that set Sofar apart in the live event space.

The company culture is deeply passionate about live performances and the music community. The team members are avid live music enthusiasts themselves, driven by the mission to support artists and foster intimate fan experiences worldwide. Sofar Sounds operates on a global scale but maintains a strong local presence through a network of Producers situated in cities across the globe.

Job Requirements

Based in the designated city
3-5 years of experience in live event curation, production, and promotions
experience in selling event sponsorships or marketing activations
strong local networks and cultural knowledge
excellent communication and relationship-building skills
ability to work independently and manage multiple responsibilities
flexible schedule availability including evenings and weekends
entrepreneurial mindset with proactive problem-solving skills

Job Qualifications

3-5 years of experience in live event curation, production, and promotions
experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space
confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals
deep connections to local scenes and active role in building community
strong pulse on city neighborhoods, understanding local culture and free-time activities
natural connector with experience building relationships with community-driven organizations, media partners, or local businesses
exceptional time management skills and clear communication
ability to work autonomously while staying connected to broader organizational goals
pride in professional work and ownership of event quality

Job Duties

Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics
create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc
lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed
own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality
manage your city’s financial performance, ensuring financial success and health of every event
build relationships with local businesses to drive sales of sponsorships and private events
identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows
collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness
support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand