Local Event Producer & Promoter (freelance, commission only)

Sofar is an innovative global live music and events company that began in a London flat in 2009 with a mission to restore the magic of live music. Since its inception, Sofar has evolved into an international movement that not only centers on music but also encompasses comedy, dance, and singles events, dedicated to showcasing emerging talent in unique and intimate settings. Over the years, Sofar has become known for discovering rising stars who have gone on to achieve widespread recognition, such as Billie Eilish, Jack Harlow, Leon Bridges, and Hozier among others. The company's approach is characterized by intimate, memorable live experiences hosted in unconventional venues—from ski jumps and caves to museums, private homes, gardens, and rooftops. This distinctive format invites audiences to be fully present, engaging with artists and the community without distractions.

Working at Sofar means being part of a passionate team that deeply values music and the arts. Team members are not only driven by their love for live performance but also by a commitment to helping artists succeed through professional support including booking, promotion, audience building, and connecting them with brand partnerships and media opportunities. Sofar operates in both physical and digital spaces to maximize impact, providing a professional platform that nurtures artists’ careers and delivers outstanding experiences to audiences worldwide.

The role of Freelance Local Producer at Sofar offers an exciting entrepreneurial opportunity for individuals who are passionate about live events and community-building. This hybrid role requires candidates to be based in the designated city and involves leading the local strategy for Sofar shows—including event planning, curation, marketing, and execution. Producers act as the cultural ambassadors for Sofar, leveraging their local knowledge, networks, and business acumen to create diverse lineups and memorable pop-up events that resonate with their communities.

As a Freelance Local Producer, you will take full ownership of how Sofar manifests in your city. Your responsibilities include developing and executing a vision for shows—deciding on the number of events, selecting neighborhoods, and curating themes and artists. You will also drive ticket sales and local marketing efforts independently, build partnerships with venues, sponsors, and community organizations, and manage financial performance to ensure the success of every event.

This commission-based role offers considerable flexibility, allowing producers to set their own schedules, typically focusing on evenings and weekends when live events thrive. It requires strong entrepreneurial spirit, resourcefulness, and excellent communication skills. You will be supported by Sofar’s Global Communities team with training, resources, and the opportunity to collaborate with a worldwide network of like-minded creators. Collaboration within the city market and coordination with other producers are integral, especially in larger urban areas with multiple neighborhoods or expanded verticals.

Sofar values creativity, cultural fluency, and a proactive mindset. The company is dedicated to fostering a welcoming and diverse culture and encourages applicants of varied experiences and perspectives to join. While the role is independent and self-directed, it demands accountability and professionalism to ensure the highest quality experiences for artists, audiences, partners, and venues alike.

Compensation is commission-based and varies depending on ticket prices, the number of shows, and event performance, typically ranging from $100 to $500 or more per event. This role offers a unique chance for those who love live music, enjoy building community, and want to make a tangible impact on the cultural scene in their city to thrive and grow with a dynamic, supportive global brand.