Local Event Producer

Sofar is a dynamic live music and entertainment company that originated in a London flat in 2009, born out of a desire to revitalize the magic of live music experiences. Over the years, Sofar has evolved into a global cultural movement that not only showcases live music but also offers comedy, dance, and a variety of other creative performances. Its mission centers on discovering and promoting emerging talent, providing artists with a professional platform that bridges both physical and digital environments. The company manages everything from booking artists and promoting events to audience engagement and overall event execution, ensuring every show is a unique and immersive experience launched in beautiful and unusual spaces such as ski jumps, caves, private gardens, and rooftops. With a history of early performances by renowned artists like Billie Eilish, Hozier, and Leon Bridges, Sofar has cemented its position in the music and arts community as a hub for cultural innovation and intimate fan connections.

This hybrid Freelance Local Producer role is designed for individuals based in the specified city who have a passion for live events and community building. As a Local Producer at Sofar, you will become part of a vibrant network of entrepreneurial tastemakers who shape the cultural landscape of their cities. This role demands strong business acumen, cultural sensitivity, and an extensive local network encompassing artists, venues, brands, and community partners. It combines the responsibilities of event planning and curation, local marketing and promotion, and event execution with full ownership and autonomy over how Sofar’s presence develops in your area. You will have access to training, resources, and a global support team that values creativity and professionalism. This freelance and commission-based opportunity offers flexibility, allowing you to work self-directed hours, with much event activity occurring during evenings and weekends. Your primary focus will be on creating impactful live experiences that foster real-life engagement and cultivate thriving local arts communities. This role is perfectly suited to proactive, resourceful, and driven individuals who thrive when faced with challenges like creatively selling tickets or troubleshooting live event logistics. By leading local initiatives and collaborating within a global organization, you will contribute to spreading Sofar’s renowned brand and enhancing the live entertainment scene in your city.