Job Overview
Employment Type
Full-time
Work Schedule
Day Shifts
Weekend Shifts
Benefits
Medical
Vision
Dental
mental health benefits
Flexible spending account
Health savings account
Free concert tickets
Paid Time Off
Paid holidays
Sick Time
Personal Days
401(k) program with company match
Stock reimbursement program
New parent programs
caregiver leave
Baby bonuses
fertility support
adoption support
Foster support
Surrogacy support
Career and skill development programs
Tuition Reimbursement
Student loan repayment
Volunteer time off
Crowdfunding match
Job Description
Live Nation Entertainment is the world’s foremost live entertainment company, encompassing industry leaders such as Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster sets the global standard in event ticketing, selling over 620 million tickets annually and serving approximately 10,000 clients worldwide. Live Nation Concerts dominates the live entertainment market by promoting more than 50,000 events yearly for nearly 7,000 artists across 40+ countries. These operations empower Live Nation Media & Sponsorship to craft strategic music marketing programs that connect over 1,200 sponsors with the 145 million fans who attend Live Nation events each year. With a rich legacy and innovative approach, Live Nation continues to shape the entertainment landscape on a global scale. For further information, visit www.livenationentertainment.com.
The Director of Regional Marketing role is a pivotal position within this dynamic company, focusing on marketing efforts for arena, stadium, and amphitheater shows. Reporting to the Regional Marketing Management Team, the Director will lead and collaborate closely with local teams, promoters, and partners to guarantee the success of every event. This leadership role involves managing a small team, potentially composed of Marketing Managers and/or Marketing Coordinators. The Director will act as the primary internal liaison across various stakeholders, spearheading the preparation, presentation, and execution of marketing and promotional campaigns for numerous Live Nation events.
This role demands a strategic yet hands-on approach, combining the oversight of advertising budgets with the activation of innovative promotional programs tailored to maximize artist and venue exposure. The Director will work intimately with artist marketing representatives, local talent buyers, and regional media partners to create impactful campaigns that resonate with diverse audiences. A critical component of this position is the proficiency in leveraging proprietary marketing tools for efficient data management and campaign tracking. Moreover, the Director will coordinate multi-disciplinary teams to execute comprehensive marketing strategies, including advertising, media events, public relations, content creation, and grassroots street team initiatives.
Success in this role requires a deep understanding of both digital and traditional media channels, including paid social, programmatic advertising, radio, and grassroots marketing. The ability to analyze and share detailed audience and artist demographic data will shape the development of marketing plans that are aligned with business goals. Furthermore, this role calls for excellent communication skills and the capacity to thrive in a fast-paced, high-volume environment. Flexibility is key, as the position may involve working evenings, weekends, and traveling as necessary to support business operations and event execution.
Joining Live Nation Entertainment means becoming part of a globally renowned team committed to taking care of its own through comprehensive benefits and an inclusive work environment that fosters personal and professional growth. This is an exciting opportunity for a passionate, motivated, and entrepreneurial-minded marketing professional ready to lead regional marketing initiatives within the live entertainment industry.
The Director of Regional Marketing role is a pivotal position within this dynamic company, focusing on marketing efforts for arena, stadium, and amphitheater shows. Reporting to the Regional Marketing Management Team, the Director will lead and collaborate closely with local teams, promoters, and partners to guarantee the success of every event. This leadership role involves managing a small team, potentially composed of Marketing Managers and/or Marketing Coordinators. The Director will act as the primary internal liaison across various stakeholders, spearheading the preparation, presentation, and execution of marketing and promotional campaigns for numerous Live Nation events.
This role demands a strategic yet hands-on approach, combining the oversight of advertising budgets with the activation of innovative promotional programs tailored to maximize artist and venue exposure. The Director will work intimately with artist marketing representatives, local talent buyers, and regional media partners to create impactful campaigns that resonate with diverse audiences. A critical component of this position is the proficiency in leveraging proprietary marketing tools for efficient data management and campaign tracking. Moreover, the Director will coordinate multi-disciplinary teams to execute comprehensive marketing strategies, including advertising, media events, public relations, content creation, and grassroots street team initiatives.
Success in this role requires a deep understanding of both digital and traditional media channels, including paid social, programmatic advertising, radio, and grassroots marketing. The ability to analyze and share detailed audience and artist demographic data will shape the development of marketing plans that are aligned with business goals. Furthermore, this role calls for excellent communication skills and the capacity to thrive in a fast-paced, high-volume environment. Flexibility is key, as the position may involve working evenings, weekends, and traveling as necessary to support business operations and event execution.
Joining Live Nation Entertainment means becoming part of a globally renowned team committed to taking care of its own through comprehensive benefits and an inclusive work environment that fosters personal and professional growth. This is an exciting opportunity for a passionate, motivated, and entrepreneurial-minded marketing professional ready to lead regional marketing initiatives within the live entertainment industry.
Job Requirements
- Bachelor’s degree in marketing or related field preferred but not required
- Minimum of 6 years prior experience in event marketing within entertainment, sports or public assembly settings
- Minimum of 6 years prior experience managing local media relationships
- Minimum of 6 years working with artist marketing representatives
- Minimum of 2 years experience managing direct reports
- Knowledge of digital and traditional media including paid social, programmatic, radio and grassroots
- Strong organizational skills and attention to detail
- Ability to troubleshoot and problem solve independently
- Excellent verbal and written communication skills
- Ability to work flexible hours including days, evenings and weekends
- Willingness to travel as required
Job Qualifications
- Bachelor’s degree in marketing or a related field preferred but not required
- Strong organizational skills and attention to detail
- Minimum of 6+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
- Minimum of 6+ years prior experience managing local media relationships
- Minimum of 6+ years working with artist marketing representatives
- 2+ years of experience managing direct reports
- Knowledge of both digital and traditional media, including paid social, programmatic, radio and grassroots
- Ability to thrive in a fast-paced & high-volume environment
- Ability to troubleshoot and problem solve independently
- Excellent communication skills, both verbal and written
- Ability to work day, evening and weekend hours, based on the needs of daily business operations
- Willingness to travel as needed
Job Duties
- Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the arena, stadium and amphitheater level
- Manage and develop direct report(s)
- Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
- Partner with the local talent buying team to manage the success of local events across multiple venues
- Create impactful promotions for Live Nation events using multiple regional media partners
- Manage multiple event advertising budgets
- Compile and share extensive audience and artist demographic information to shape development of marketing plans
- Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
- Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue
- Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
- Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation
- Work with internal stakeholders to provide post show marketing analytics recaps to artists
- Coordinate street team and grassroots marketing efforts with local market contacts
- Day of show event coverage as necessary
Job Criteria
Experience
Expert Level (7+ years)
Job Location
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