Job Overview
Employment Type
Full-time
Work Schedule
Standard Hours
Flexible
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Employee Discounts
Professional Development
Travel opportunities
Job Description
Grand America Hotels & Resorts is a distinguished hospitality company known for its luxurious accommodations and exceptional guest experiences. Based in Salt Lake City, the company operates several premier properties, including Buttes Hotel Little America in Wyoming, Flagstaff, and Cheyenne. Renowned for their commitment to quality and service, these hotels attract travelers seeking comfort, sophistication, and memorable stays. As a company, Grand America Hotels & Resorts prides itself on blending tradition with modern amenities to meet the evolving needs of its guests. The team behind these establishments is dedicated to maintaining a strong brand identity while delivering personalized customer service across all properties. The company fosters a collaborative work environment that encourages creativity, innovation, and professional growth among its employees. The organization values individuals who are proactive, passionate about hospitality, and capable of working across multiple properties to support overarching marketing and operational objectives.
The Hotel Field Marketing Manager position is a dynamic and influential role within the Grand America Hotels & Resorts team. Located in the Salt Lake City office, this role is responsible for strategically bringing the brand to life across three key properties: Little America Wyoming, Flagstaff, and Cheyenne. Reporting directly to the Director of Hotel Marketing, this position acts as the essential bridge between the Salt Lake City marketing team and the on-the-ground hotel operations. With approximately 50 percent of the role dedicated to travel, the Hotel Field Marketing Manager plays a crucial part in maintaining a visible marketing presence on site, ensuring that content capture, influencer engagement, and promotional initiatives are executed flawlessly.
This role demands a well-rounded marketing professional with at least three years of experience, particularly in hospitality or tourism marketing, and a substantial portfolio showcasing skills in visual content creation, including photography and video. The Hotel Field Marketing Manager is charged with crafting and managing organic content strategies curated for social media platforms, overseeing influencer programs, and coordinating with various hotel departments to produce branded collateral and event materials. Collaboration is a key element of this role as the manager partners closely with general managers, communications managers, and the broader marketing team to maintain consistent messaging and drive engagement across different channels.
Additionally, this position requires a proactive individual who excels at managing multiple projects simultaneously with minimal supervision. Strong organizational skills and exceptional communication abilities are essential, as the manager must navigate a dual reporting structure and serve as the primary marketing liaison on site. The Hotel Field Marketing Manager is also responsible for reputation management, digital content accuracy, and leading media and influencer visits, ensuring that each property’s unique offerings are effectively highlighted to target audiences. By spearheading revenue-generating events and utilizing innovative marketing techniques, the manager helps to enhance each hotel’s market positioning and contribute to the overall success of the Grand America Hotels & Resorts portfolio.
The Hotel Field Marketing Manager position is a dynamic and influential role within the Grand America Hotels & Resorts team. Located in the Salt Lake City office, this role is responsible for strategically bringing the brand to life across three key properties: Little America Wyoming, Flagstaff, and Cheyenne. Reporting directly to the Director of Hotel Marketing, this position acts as the essential bridge between the Salt Lake City marketing team and the on-the-ground hotel operations. With approximately 50 percent of the role dedicated to travel, the Hotel Field Marketing Manager plays a crucial part in maintaining a visible marketing presence on site, ensuring that content capture, influencer engagement, and promotional initiatives are executed flawlessly.
This role demands a well-rounded marketing professional with at least three years of experience, particularly in hospitality or tourism marketing, and a substantial portfolio showcasing skills in visual content creation, including photography and video. The Hotel Field Marketing Manager is charged with crafting and managing organic content strategies curated for social media platforms, overseeing influencer programs, and coordinating with various hotel departments to produce branded collateral and event materials. Collaboration is a key element of this role as the manager partners closely with general managers, communications managers, and the broader marketing team to maintain consistent messaging and drive engagement across different channels.
Additionally, this position requires a proactive individual who excels at managing multiple projects simultaneously with minimal supervision. Strong organizational skills and exceptional communication abilities are essential, as the manager must navigate a dual reporting structure and serve as the primary marketing liaison on site. The Hotel Field Marketing Manager is also responsible for reputation management, digital content accuracy, and leading media and influencer visits, ensuring that each property’s unique offerings are effectively highlighted to target audiences. By spearheading revenue-generating events and utilizing innovative marketing techniques, the manager helps to enhance each hotel’s market positioning and contribute to the overall success of the Grand America Hotels & Resorts portfolio.
Job Requirements
- Bachelor's degree or equivalent in Marketing, Communications, Hospitality, or related field
- 3+ years of marketing experience
- hospitality or tourism experience strongly preferred
- demonstrated portfolio of visual content, photography and video for social media required
- proficiency in social media platforms and scheduling tools (Later, Sprout Social, or similar)
- working knowledge of Canva, Asana, or comparable creative and project management tools
- familiarity with CMS platforms and Microsoft Office Suite
- comfortable collaborating across distributed teams using tools such as Microsoft Teams
- ability to travel for team alignment and planning sessions
Job Qualifications
- Bachelor's degree or equivalent in Marketing, Communications, Hospitality, or related field
- 3+ years of marketing experience, hospitality or tourism strongly preferred
- demonstrated portfolio of visual content, photography and video for social media
- proficiency in social media platforms and scheduling tools (Later, Sprout Social, or similar)
- working knowledge of Canva, Asana, or comparable creative and project management tools
- familiarity with CMS platforms and Microsoft Office Suite
- comfortable collaborating across distributed teams using tools such as Microsoft Teams
- ability to travel for team alignment and planning sessions
Job Duties
- Execute organic content strategy across all three properties, aligned to brand standards
- produce high-quality video and photography for social media during property visits and coordinate content capture remotely between visits
- manage hotel social media channels for all three properties including community management, response, and engagement
- own the hotel influencer program across the portfolio from start to finish, including identifying, vetting, coordinating visits, and tracking performance
- travel to each property regularly, approximately 50 percent of time, to capture content, support influencer and journalist visits, and stay informed on property initiatives
- stay connected to each property's operational calendar remotely between visits, proactively identifying content opportunities
- produce and distribute on-property collateral including signage, menus, posters, and promotional materials aligned to brand standards
- serve as the on-property creative resource for departmental marketing requests during visits and remotely
- support food and beverage teams and property departments with event marketing, promotional content, collateral, and social coverage
- lead all influencer and journalist FAM visits, serving as the primary on-site coordinator and host
- partner with comms manager to implement a structured influencer audit process
- coordinate journalist and media visits in partnership with the GAHR Communications Manager and PR agency
- assist with reputation management across all review platforms with timely, brand-appropriate responses
- facilitate and maintain accuracy of hotel website content and digital media library
- plan and lead execution of on-property photo and video shoots
- deliver regular reporting on social media, influencer performance, and content
- support PR needs as directed
- partner with hotel departments to concept, plan, and execute on-property events and promotions
- own marketing and execution of at least two revenue-generating events in the first year
- coordinate event logistics, collateral, and promotional content
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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