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Growth Marketing & Communications Manager

Job Overview

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Employment Type

Full-time
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Compensation

Salary
Range $58,600.00 - $86,200.00
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Work Schedule

Standard Hours
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
Flexible work schedule
Professional development opportunities
hybrid work environment
Retirement Plan

Job Description

Hoan Group and Forward 48 are two interconnected organizations that aim to build communities of exceptional leaders across Wisconsin. These organizations serve as vital platforms that bring together trusted members through curated experiences and private dinners in various cities including Milwaukee, Madison, and Green Bay/Fox Valley. As invitation-only membership and emerging leadership programs, respectively, both groups are deeply committed to fostering regional growth and civic engagement. Hoan Group operates as a professional membership community while Forward 48 acts as Wisconsin's premier emerging leadership program, currently in its tenth season with over 500 alumni. Forward 48 continually expands to ensure a... Show More

Job Requirements

  • Bachelor's degree in marketing, communications, or related field
  • 3 to 4 years of relevant marketing or communication experience
  • Proven ability to manage CRM platforms such as HubSpot
  • Strong written and verbal communication skills
  • Proficiency with AI marketing tools like ChatGPT or Claude
  • Experience with Canva or similar design tools
  • Skilled in social media content creation and management
  • Knowledge of WordPress for website content management
  • Detail-oriented with strong organizational skills
  • Ability to work independently and handle multiple priorities
  • Comfortable with hybrid work model and occasional in-person event attendance
  • Willingness to engage with community events and networking

Job Qualifications

  • 3 to 4 years in marketing, communications, or a related role
  • Strong written communication across multiple formats and tones
  • HubSpot experience in contact management, pipelines, and basic reporting
  • Demonstrated AI tool fluency and the ability to keep learning
  • Canva or equivalent design proficiency
  • Experience managing social media and web content
  • WordPress proficiency for content updates, page management, and basic formatting
  • High attention to detail and the ability to juggle competing priorities independently
  • Experience supporting B2B partnerships or sponsorships
  • Background in membership organizations or nonprofit boards
  • Experience in a small team environment with multiple roles worn
  • Email marketing platform experience with Glue Up, Mailchimp, or Klaviyo
  • PR or media pitching experience in Wisconsin

Job Duties

  • Translate key moments from all gatherings into compelling external content: social posts, press pitches, web stories, and partnership materials
  • Develop long-form external content including impact reports, sponsor one-pagers, and organizational narratives
  • Highlight faculty, partner, and organizational voices to build credibility and attract members and sponsors
  • Own photo and visual asset library across brands
  • Coordinate with program team post-event to receive and file photography
  • Source and manage stock assets, brand graphics, and Canva templates for visual consistency
  • Own HubSpot implementation and maintenance including contact properties, pipeline stages, deal tracking, and follow-up sequences
  • Keep sponsor and partnership pipelines organized and updated
  • Build and manage outreach templates and follow-up cadences for the team
  • Migrate and maintain contact data tagged by brand, cohort, membership status, and relationship type
  • Create dashboards to provide leadership with real-time visibility into pipeline health
  • Document systems for durability and transferability
  • Own social media content across Hoan Group, Forward 48, and Hoan Legends brands including writing posts and setting content cadence
  • Write and maintain WordPress web content including program descriptions, faculty bios, and event pages
  • Develop public-facing promotional materials for launches and announcements
  • Build and manage media relationships by pitching to Wisconsin press
  • Ensure brand voice consistency across all external channels
  • Use AI tools for content drafts, research, outreach sequencing, and reporting
  • Identify and implement AI-assisted workflows to increase productivity
  • Stay current on marketing and communication tools and proactively introduce new capabilities

Job Criteria

Experience

Mid Level (3-7 years)


Job Location

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