General Manager - Sales

Molson Coors Beverage Company is a globally recognized leader in the beverage industry, known for its rich heritage, exceptional portfolio of brands, and commitment to innovation and excellence. With a proud legacy spanning over a century, Molson Coors crafts a diverse range of products including beer, seltzers, spirits, and non-alcoholic beverages that delight consumers worldwide. The company is focused on transforming the beverage landscape by embracing bold visions, fostering a culture of collaboration, and valuing the unique perspectives of every team member. At Molson Coors, employees are encouraged to be curious, tenacious, and unafraid to learn from challenges to drive continuous growth and success. This dynamic environment presents opportunities to build meaningful careers while contributing to impactful business and community initiatives.

The role of General Manager - Sales, based in Denver, CO, offers a unique opportunity to join the West Region Sales team and lead the charge in driving sales strategies across Colorado, Montana, Utah, and Wyoming. Reporting directly to the Regional Vice President, this leadership position is pivotal in shaping sales efforts that align with company goals related to volume growth, profitability, and brand health. The General Manager will oversee and motivate multiple independent distributors, ensuring coordinated execution of initiatives across retail outlets. The role demands strategic foresight, effective team leadership, and strong relationship-building skills to enhance customer partnerships and market presence.

As General Manager, you will be charged with leading a talented sales team, fostering professional growth through career development discussions and ongoing support. The role requires managing accountability for channel volume, profit, and market share results through strategic engagement with retail partners. Coaching the team for effective in-market execution and seizing opportunities to be the preferred choice for customers and consumers are critical responsibilities. Additionally, the General Manager will cultivate robust relationships with key executives, offering insightful guidance on industry trends and retail execution tactics.

The position emphasizes collaboration both within Molson Coors and with external partners to ensure a unified approach to meeting sales objectives. Operationally, you will strategize and implement key processes and efficiency improvements to support the broader sales organization. Generating detailed reports on sales performance will enable data-driven decisions to propel business growth. This role is designed for authentic leaders who champion diversity, demonstrate integrity, and are passionate about continuous learning and team success.

Molson Coors offers a competitive compensation package ranging from $188,900 to $248,000, complemented by a 35% target short-term incentive, a substantial target long-term incentive including stock options, and benefits valued at an average of $23,000 annually. These benefits include health, dental, vision, retirement plans with above-market employer matching, wellness programs, paid time off, and an Employee Assistance Program. The company supports flexible work programs to promote work-life balance and is deeply invested in community engagement and environmental sustainability. Working at Molson Coors means becoming part of a fast-paced, innovative company with passionate colleagues from diverse backgrounds, all united in crafting remarkable futures for the company and its people.