General Manager, Crayola Experience

Crayola Experience, located in Orlando, FL, is a vibrant and creative attraction designed to engage children and families in a world of color and artistic expression. This interactive venue offers a unique blend of entertainment and education through hands-on activities, exhibits, and experiences inspired by the beloved Crayola brand. As a leading facility in the attractions industry, Crayola Experience attracts a diverse range of visitors and is dedicated to providing an exceptional guest experience that fosters creativity and fun. The establishment includes both the interactive experience and the Crayola Store, offering guests a comprehensive visit that highlights the brand's innovative products and colorful history.

The role of General Manager at the Crayola Experience in Orlando is a critical leadership position responsible for the overall operations and success of the facility. This full-time position entails overseeing financial performance, marketing efforts, guest services, maintenance, safety, security, and community relations. The General Manager will spearhead the development and execution of annual business plans and budgets, ensuring operational excellence and sustainability. They will also lead a team of managers and frontline personnel by fostering a positive workplace culture focused on guest engagement and employee development.

In this capacity, the General Manager acts as a bridge between corporate directives and local execution, collaborating with the national team to maintain brand consistency and applying scalable marketing strategies at the local level. Vendor management, contract negotiation, and attraction upgrades are part of the responsibilities, requiring a strategic mindset and exceptional analytical skills. Additionally, the General Manager serves as the key liaison with local government entities, business organizations, and community leaders to strengthen partnerships and promote the attraction within the Orlando area.

This role demands a hands-on leader who participates directly in daily operations through involvement in the Manager of the Day rotation, ensuring that all departments operate cohesively. The General Manager must demonstrate superior communication abilities, talent management capabilities, and a commitment to safety and emergency preparedness. Physical demands include the ability to sit, walk, lift up to 40 pounds, and perform tasks requiring vision adjustment.

Joining Crayola means becoming part of a culture inspired by creativity and a passion for making a positive impact. The company offers competitive compensation aligned with market standards, including an annual incentive plan tied to performance. Employees benefit from a kid-inspired workplace culture, free admission to the experience, community volunteer opportunities, comprehensive healthcare, and robust employee development programs. Crayola also champions sustainability and environmental responsibility, reinforcing its commitment to green practices across all operations.

This General Manager position at Crayola Experience Orlando is ideal for a seasoned professional with at least 10 years of supervisory experience in attractions management, excellent leadership and negotiation skills, and the ability to thrive in a dynamic, child-focused entertainment environment. The role requires flexibility to work evenings, weekends, and holidays, along with occasional travel for meetings and conventions. Beyond managing day-to-day operations, the General Manager will contribute significantly to enhancing the Crayola brand’s presence and delivering memorable experiences to guests of all ages.