General Manager

Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products, and salon services. Founded with a mission to celebrate the power of beauty, Ulta Beauty offers an extensive selection of over 25,000 products from approximately 500 well-established and emerging beauty brands, catering to a variety of preferences and budgets. Beyond retail, every Ulta Beauty store includes a full-service salon providing hair, skin, brow, and makeup services, making it a comprehensive beauty destination. Ulta Beauty is publicly traded on NASDAQ under the ticker ULTA and is renowned for creating a place where energy, passion, and excitement come together. This environment is built on the joy of discovery and uncommon artistry to create exhilarating buying experiences for true beauty enthusiasts.

At Ulta Beauty, the corporate culture focuses heavily on vision, mission, and lived values. Employees are encouraged to have a voice, be valued for their contributions, and provided with numerous growth opportunities. It is a workplace where diversity and inclusion are paramount, and the possibilities to grow and make an impact are uniquely beautiful. Part of Ulta’s employment policy is its commitment to fair hiring practices, including considerations for applicants with arrest or conviction records in accordance with specific local legislation such as the Fair Chance Initiative for Hiring Ordinance (City of Los Angeles), the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

The General Manager (GM) role at Ulta Beauty is a pivotal leadership position accountable for managing the overall operations of a single retail store, including its salon. The GM is expected to lead by example, championing Ulta’s core values while driving top-line sales growth and operational excellence. This full-time role offers a competitive salary range from $87,360 to $120,640 annually, with the potential for bonus compensation based on performance metrics. Eligible employees receive comprehensive benefits including paid time off, health, dental, vision, life, and disability insurance.

The General Manager’s responsibilities encompass performance management, people leadership, and process execution. From promoting a culture of accountability that meets or exceeds sales, guest loyalty, payroll, and shrinkage goals to leveraging financial and operational data for store success, the GM plays a critical role in meeting company targets. The GM must also stay current on industry trends to enhance guest experiences perform makeup applications, skincare analyses, and product demonstrations.

Leadership duties include attracting and retaining a diverse team, fostering an inclusive environment, and building a highly engaged workforce that reflects Ulta Beauty’s brand values. The GM oversees talent acquisition, training, coaching, and development of both managers and associates and ensures ongoing professional growth through continuous education in brand and category knowledge.

Operational excellence is also essential, with the GM ensuring adherence to company policies, scheduling efficiency, asset protection, inventory control, loss prevention, and workplace safety. The role demands the capacity to influence the adoption of new initiatives and technology and maintain regular communication with field leadership to optimize the store business strategy.

The ideal candidate will possess a Bachelor’s degree (preferred) and 3-5+ years of fast-paced retail management experience, including financial management skills, operational leadership, and strong people management abilities. Proficiency with basic technology, excellent communication, collaboration, and organizational skills are vital. Flexibility in scheduling to include evenings, weekends, holidays, and travel for corporate meetings is required. This role is physically active, requiring mobility throughout the store, frequent bending, lifting, and coordination.