General Manager

Birmingham, AL, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $50,000.00 - $1.00

Work Schedule

Day Shifts

Weekend Shifts

Benefits

Health Insurance

Paid Time Off

Employee Discounts

flexible schedule

Career development opportunities

supportive work environment

Job Description

Crumbl Cookies is a rapidly growing and highly innovative cookie franchise known for baking fresh cookies from scratch and serving them warm to customers. With multiple locations in the Birmingham, AL area including Vestavia Hills, Mountain Brook, Greystone Hwy. 280, and Alabaster, Crumbl Cookies has built a strong and loyal customer base that values quality, freshness, and an exceptional customer experience. Renowned as the fastest growing cookie franchise in the world, Crumbl combines cutting-edge technology with the nostalgic comfort of gourmet cookies to deliver a unique and memorable product. The company is committed to creating meaningful moments for families and friends through the shared enjoyment of its premium cookie offerings. Crumbl places significant emphasis on both its crew members and customers, striving to cultivate an inclusive, supportive, and energetic work environment that mirrors the joy found in its products.

The General Manager role at Crumbl Cookies in Birmingham, AL is pivotal to the success and growth of its stores. The position involves managing any one of the four store locations, providing leadership and strategic direction to all store operations. This role requires a motivated and skilled leader who excels in a fast-paced, high-energy environment and is committed to integrity and outstanding customer service. The General Manager oversees day-to-day store management, including hiring, training, and motivating staff, ensuring top-tier quality control, managing inventory and ordering supplies, and maintaining a clean and organized kitchen. Additionally, the General Manager is responsible for building and managing employee schedules, conducting performance evaluations, monitoring store activity, and ensuring compliance with corporate policies and food safety standards.

This role fosters a culture of excellence through coaching and conflict resolution skills, maintaining strong communication with store owners and corporate leadership, and executing innovative business strategies aimed at increasing store traffic and maximizing profitability. The General Manager is expected to lead by example, showing flexibility by filling in various positions as needed, and maintaining a fun and productive work environment. Working at Crumbl means becoming part of a close-knit, family-oriented team; the company supports work-life balance by closing stores on Sundays to allow employees to spend time with their loved ones. The ideal candidate will have a passion for the food service industry, a customer hospitality mindset, and the ability to manage multiple responsibilities efficiently while fostering positive employee engagement and superior customer satisfaction.

Job Requirements

Bachelor’s degree highly preferred with a focus in business or hospitality management preferably
Prior management experience of at least 2 years in food service
Must provide three references, at least two from employers
Open availability including weekends, holidays, morning, day and evening shifts
Must work well in fast-paced, high-pressure situations and environments
Business knowledge including labor, cost of goods, P&L etc.
Microsoft Office skills
Must have or be able to complete ServSafe certification
Food and facilities safety compliance
Background check required
Superior customer service and hospitality skills
Understand and demonstrate reliability, teachability and proactivity
Work well with a variety of personalities
Displays a friendly demeanor, strong work ethic, and attitude of growth
Detail-oriented
Ability to multi-task and communicate effectively
Passion for food service industry
Customer hospitality mindset and work experience
Able to lift 50 lbs and able to stand for entire shift
45-50 hours per week required

Job Qualifications

Bachelor’s degree highly preferred with a focus in business or hospitality management preferably
Prior management experience of at least 2 years in food service
Must provide three references, at least two from employers
Open availability including weekends, holidays, morning, day and evening shifts
Business knowledge including labor, cost of goods, P&L etc.
Microsoft Office skills
Must have or be able to complete ServSafe certification
Food and facilities safety compliance
Superior customer service and hospitality skills
Understand and demonstrate reliability, teachability and proactivity
Work well with a variety of personalities
Displays a friendly demeanor, strong work ethic, and attitude of growth
Detail-oriented
Ability to multi-task and communicate effectively
Passion for food service industry
Customer hospitality mindset and work experience

Job Duties

Hire, train, motivate employees with feedback and coaching
Conduct employee performance evaluations to assess growth and build career paths
Conduct bi-weekly inventory assessments of rotating ingredients
Order/purchase ingredients and supplies
Manage store efficiently each day in order to never sell out of cookies
Oversee quality control
Manage catering orders
Supervise production and forecast production needs
Maintain a clean and organized kitchen, achieving our quality standards
Communicate with owners on day-to-day operations and be in good standing with all leadership
Build and manage employee’s schedule
Responsible for consistent internal Slack communication
Monitoring store activity and ensure it is properly provisioned and staffed
Understand and track reports to manage and execute store metrics for performance
Complete store administration and ensure compliance with policies and procedures
Keep up with corporate posts & information on Crumbl’s internal app
Develop business strategies to increase store traffic and optimize profitability
Demonstrate excellent communication, leadership, coaching, and interpersonal skills
Time management, planning, and organizational skills
Conflict resolution for customers and employees
Exemplify excellent character and high performance
Ability to build & maintain a fun work environment
Acquire knowledge and skills for all positions and fill-in as needed by leading from-the-front
Ensure high levels of customer satisfaction through excellent hospitality