General Manager

D1 Training is a nationally recognized fitness brand known for its commitment to helping individuals achieve their health and fitness goals through cutting-edge training methodologies, world-class coaching, and a culture centered on discipline, energy, and encouragement. As a dynamic and fast-growing fitness company, D1 Training focuses on creating an environment where athletes of all ages—from students to adults—can thrive, improve, and push their limits in a supportive atmosphere. With locations across the country, D1 Training combines the latest sports science with motivational coaching to deliver results-driven fitness programs tailored to each individual’s objectives.

The Buffalo North branch of D1 Training is preparing for its grand opening, and this is a unique opportunity to join the company as its first General Manager in the area. The General Manager role at D1 Training Buffalo North is pivotal to the growth and success of the facility. This position is not just typical management; it requires an energetic leader ready to build a team, foster community ties, and create an exceptional member experience from the ground up. The General Manager will be deeply involved from the pre-launch phase through to full operations, shaping the culture, and establishing a high-performance team culture that embodies D1 Training’s core values.

At its core, the role involves leadership, sales, operational oversight, staff development, and financial management. The General Manager will spearhead pre-opening efforts by recruiting passionate fitness professionals, generating local interest, and closing memberships before doors officially open. Post-opening, the General Manager's focus shifts to maintaining a world-class facility where athletes feel challenged and supported while cultivating a positive and accountable team culture. This role demands a hands-on, visible leader who is not afraid to be on the floor coaching, engaging with members, and driving business results through relationship-building and operational excellence.

This position offers a competitive base salary with the potential for performance bonuses and profit sharing based on membership growth and profitability targets. Strong performers have the opportunity to earn $80K or more annually. Additional benefits include paid time off, a free D1 Training membership for personal use, access to exclusive leadership training programs, and a vibrant community of like-minded fitness enthusiasts and professionals. This is an ideal role for leaders passionate about fitness, personal growth, and impactful team leadership who are excited about launching a new facility and leaving a lasting mark on the Buffalo fitness community.