Field Marketing Specialist

Walters Hospitality is a distinguished hospitality company known for its dedication to creating unforgettable experiences through its portfolio of beautiful venues and exceptional event services. Established with a passion for exceptional hospitality and unique events, the company thrives on supporting event planners, couples, and community partners with high-quality services and innovative marketing approaches. Walters Hospitality’s focus on building lasting relationships and enhancing brand visibility makes it a leader in the highly competitive events and hospitality industry. The company values teamwork, creativity, and dedication, fostering an environment where employees can grow professionally while making meaningful contributions to the brand’s reputation and success.

The Field Marketing Specialist (FMS) role at Walters Hospitality is an exciting and dynamic position designed for marketing professionals who excel at blending digital marketing execution with impactful field activations. This full-time, exempt position plays a crucial role in driving brand visibility, generating new leads, and engaging community networks to support the company’s venues and ancillary services across assigned regions. Offering a competitive salary range of $40,000 to $55,000 annually, with quarterly bonus opportunities and a flexible schedule accommodating occasional evenings and weekends, the role is both rewarding and challenging.

The primary responsibility of the Field Marketing Specialist involves partnering closely with venue teams, sales leaders, and a central marketing group to deliver locally tailored campaigns that amplify the brand at a regional level. The FMS is the vital liaison who ensures the company’s venues are effectively represented within their local markets through on-the-ground engagement and innovative marketing initiatives. From managing social media platforms and website content for assigned venues to building relationships with local chambers, planners, vendors, and community organizations, the role demands a versatile skill set combining creativity, communication, and strategic planning.

Additionally, the FMS oversees local lead generation efforts, working collaboratively to optimize campaign performance by monitoring lead volume and engagement. The individual is responsible for activating regional marketing strategies that respond to market insights and seasonal demands, amplifying sales opportunities through digital and field channels. Content creation also forms a core responsibility as the specialist attends client events and venue showcases to capture authentic visuals and narratives that highlight the venue experience. These compelling marketing materials and event-driven stories further enhance local and regional brand awareness.

Moreover, the Field Marketing Specialist supports the design and distribution of marketing collateral, ensuring that all materials align with Walters Hospitality’s brand standards and communicate clearly to target audiences. The role requires executing cross-functional projects such as new venue openings, special events, and seasonal campaigns to maintain consistent brand presence and sales effectiveness. This role is perfect for candidates with at least three years of experience in marketing or related fields, strong digital content skills including proficiency in tools like Canva or Adobe Suite, and excellent communication abilities in a B2B setting.

The Walters Hospitality Field Marketing Specialist is expected to maintain a local presence by attending a minimum of one key event monthly, regional showcases, and dedicating time weekly on-property for relationship-building activities. With a comprehensive benefits package including 85% employer-subsidized medical insurance with dental and vision, a 401(k) plan featuring a 4% company match, unlimited paid time off, and device and phone stipends, this role offers substantial support for personal and professional well-being.

If you are passionate about marketing, events, and community relations and eager to contribute to a company celebrated for its beautiful venues and exceptional service, Walters Hospitality invites you to apply for the Field Marketing Specialist position and be part of a team that values dedication and creativity in hospitality marketing.