Field Marketing Manager (WA - Bellevue)

Dough Zone is a fast-growing restaurant group based in Bellevue, Washington, specializing in authentic Chinese comfort foods. Established over a decade ago, Dough Zone has expanded rapidly across multiple markets while maintaining a steadfast commitment to delivering high-quality, freshly made cuisine. The company is known for its dedication to consistency, innovation, and community engagement, which continues to bolster its brand presence and customer loyalty. Dough Zone's mission centers around bringing delicious and comforting Chinese dishes to a broad audience, ensuring an exceptional dining experience at each location. This emphasis on quality and authenticity has distinguished Dough Zone in a competitive market, making it a preferred choice for both casual diners and enthusiasts of Chinese cuisine. The restaurant group operates with a vibrant team culture focused on growth, innovation, and excellence in service, promising a dynamic and rewarding work environment for its employees.

The role of Field Marketing Manager at Dough Zone is a pivotal position responsible for driving the local market strategy and execution to support the brand's continued growth. This is a full-time opportunity with a competitive salary range of $95,000 to $120,000 per year. The ideal candidate will be a highly motivated self-starter who thrives in a fast-paced environment and can independently manage projects from concept to completion with minimal supervision. The Field Marketing Manager will develop and implement comprehensive local marketing strategies, campaigns, and initiatives designed to increase foot traffic, drive revenue, and boost customer retention across various store locations.

In this role, the manager will analyze campaign performance using various analytics tools to ensure the effectiveness and return on investment (ROI) of local marketing efforts. They will spearhead field activation events such as in-store promotions, pop-ups, community outreach, fundraisers, and tastings, requiring strong organizational and leadership skills. Supporting new store openings is also a core responsibility, involving coordination of signage, point-of-sale systems, third-party account setups, and menu execution. The Field Marketing Manager will consistently review customer feedback to provide actionable improvement recommendations directly to store teams.

Budget and vendor management are crucial aspects of the position, with the manager overseeing local marketing budgets and maintaining quality, cost-effective vendor relationships for promotional materials and services. Collaboration across departments—including Operations, Purchasing, Marketing, and local restaurant managers—is essential to align local tactical efforts with broader company goals. The role demands competence in creating or adapting marketing materials using brand-approved templates, ensuring consistency and compliance with brand standards and local regulations.

Additionally, this position includes responsibility for local public relations, crafting press releases, event recaps, and media pitches, and fostering relationships with local media and community outlets to maximize coverage and community engagement. The Field Marketing Manager will regularly monitor sales and operational data to identify trends and opportunities that can enhance market performance. Overall, this role offers a unique chance to contribute strategically and operationally to Dough Zone's thriving brand in a supportive, growth-oriented environment.