Job Overview
Employment Type
Full-time
Compensation
Salary
Range $80,600.00 - $155,200.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) matching
Paid Time Off
Parental leave
mental health support
Job Description
AWS Global Hospitality, a division of Amazon Web Services (AWS), spearheads innovative marketing partnerships within the sports and entertainment sectors to showcase the transformative power of technology. Specializing in creating unparalleled customer experiences, AWS Global Hospitality engages audiences through strategic sponsorships, with a particular focus on the exhilarating world of Formula 1 racing. The team is dedicated to delivering top-tier hospitality events that not only entertain but also accelerate business growth and strengthen executive relationships. By leveraging technology, data, and meticulous planning, AWS Global Hospitality crafts memorable activations that embody the brand's commitment to excellence and innovation.
The F1 Program Manager role within AWS Global Hospitality is a high-impact position responsible for orchestrating the planning, execution, and continuous optimization of AWS's Formula 1 hospitality events across North America (NAMER). This role involves managing a prestigious portfolio of events such as the Miami Grand Prix, Las Vegas Grand Prix, Canadian Grand Prix, and other key races in the region. The F1 Program Manager acts as a strategic leader and trusted partner, collaborating closely with field marketing teams worldwide to ensure all F1 activations are consistent with AWS’s brand standards and business goals.
This position emphasizes driving demand generation through thoughtful guest selection and engagement strategies that align closely with sales and business development objectives. The manager oversees on-site logistics and the overall guest experience, ensuring each event seamlessly integrates brand messaging, VIP treatment, and operational excellence. Successful candidates will define and measure key performance indicators (KPIs) such as pipeline acceleration, executive engagement, and customer satisfaction to quantify ROI and inform future investment decisions.
In addition to hands-on event management, the F1 Program Manager holds responsibility for budget management, ensuring financial efficiency while maintaining premium event quality. Building and nurturing relationships with third-party vendors, agencies, venue partners, and the F1 team partnership ecosystem is crucial to delivering superior hospitality experiences. The role contributes to the global strategic direction of the F1 Program and involves stakeholder management across AWS’s diverse business units and leadership tiers.
AWS Global Hospitality embraces an inclusive culture that empowers team members to innovate and deliver exceptional results. This role offers a competitive salary range varying by location, comprehensive benefits including health insurance (medical, dental, vision), 401(k) matching, paid time off, parental leave, and significant opportunities for professional growth. The F1 Program Manager position is ideally suited for an experienced marketing professional passionate about high-profile event management, sports sponsorship activation, and data-driven demand generation strategies. By joining AWS Global Hospitality, individuals become part of a dynamic team that is reshaping how technology and sports intersect to create unforgettable customer experiences.
The F1 Program Manager role within AWS Global Hospitality is a high-impact position responsible for orchestrating the planning, execution, and continuous optimization of AWS's Formula 1 hospitality events across North America (NAMER). This role involves managing a prestigious portfolio of events such as the Miami Grand Prix, Las Vegas Grand Prix, Canadian Grand Prix, and other key races in the region. The F1 Program Manager acts as a strategic leader and trusted partner, collaborating closely with field marketing teams worldwide to ensure all F1 activations are consistent with AWS’s brand standards and business goals.
This position emphasizes driving demand generation through thoughtful guest selection and engagement strategies that align closely with sales and business development objectives. The manager oversees on-site logistics and the overall guest experience, ensuring each event seamlessly integrates brand messaging, VIP treatment, and operational excellence. Successful candidates will define and measure key performance indicators (KPIs) such as pipeline acceleration, executive engagement, and customer satisfaction to quantify ROI and inform future investment decisions.
In addition to hands-on event management, the F1 Program Manager holds responsibility for budget management, ensuring financial efficiency while maintaining premium event quality. Building and nurturing relationships with third-party vendors, agencies, venue partners, and the F1 team partnership ecosystem is crucial to delivering superior hospitality experiences. The role contributes to the global strategic direction of the F1 Program and involves stakeholder management across AWS’s diverse business units and leadership tiers.
AWS Global Hospitality embraces an inclusive culture that empowers team members to innovate and deliver exceptional results. This role offers a competitive salary range varying by location, comprehensive benefits including health insurance (medical, dental, vision), 401(k) matching, paid time off, parental leave, and significant opportunities for professional growth. The F1 Program Manager position is ideally suited for an experienced marketing professional passionate about high-profile event management, sports sponsorship activation, and data-driven demand generation strategies. By joining AWS Global Hospitality, individuals become part of a dynamic team that is reshaping how technology and sports intersect to create unforgettable customer experiences.
Job Requirements
- Bachelor's degree or equivalent experience
- 4+ years of professional non-internship marketing experience
- Proficiency in Microsoft Excel and data analysis tools such as Tableau
- Experience managing large-scale marketing or event programs
- Strong project management and organizational skills
- Excellent communication and stakeholder management abilities
- Ability to work under pressure and in fast-paced environments
Job Qualifications
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau including data manipulation, macros, charts and pivot tables
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience in brand identity and voice development
- Experience creating brand marketing content
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM for targeting, segmentation, reporting for demand generation
- MBA
- Familiarity with the Formula 1 ecosystem, motorsport hospitality, and sports sponsorship activations
Job Duties
- Own the end-to-end planning and execution of all F1 hospitality events in the NAMER region
- Partner with Sales, Business Development, and Account teams to develop and execute demand generation strategies
- Define nomination criteria, manage invitation workflows, and ensure optimal guest list composition
- Lead all on-site logistics and experience delivery including venue management, hospitality operations, agenda programming, speaker coordination, branding, and VIP experiences
- Define and track key performance indicators for each NAMER event including pipeline influence, opportunity acceleration, executive engagement, and customer satisfaction
- Develop post-event reporting and insights to demonstrate ROI and inform future investment decisions
- Own the NAMER F1 event budget and ensure efficient allocation of resources
- Manage relationships with third-party vendors, agencies, venue partners, and the F1/team partnership ecosystem
- Contribute to the global strategic direction of the F1 Program and provide stakeholder management across AWS business units and leadership
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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