Executive Director of Sales

Pacific Hospitality Group is a distinguished owner/operator in the hospitality industry, offering a unique value proposition to investors and team members through their family-focused approach. The company is deeply committed to long-term holds and sustainable growth, enabling expansion not only of its business but also of its team members' careers. At its core, Pacific Hospitality Group aims to enrich people's lives by providing memorable experiences, giving back to communities, and honoring God in all that they do. The group prides itself on guiding principles including integrity, compliance, value creation, principled entrepreneurship, customer focus, knowledge, change, humility, respect, and fulfillment. These principles drive every aspect of their operations, ensuring a culture steeped in ethics and purposeful growth.

The role of Director of Sales at The Meritage Resort and Spa, part of Pacific Hospitality Group, commands an integral leadership position driving the resort's commercial success. Offering an annual salary range of $175,000 to $210,000, this full-time leadership position is both strategic and operational, demanding comprehensive management of large group meetings, conferences, and events to maximize revenue streams across room bookings, catering, and various ancillary services. You will oversee multiple property-based sales teams—including Catering, Event Marketing Management (EMM), Destination Sales, In-Market, and Leisure Sales—enhancing collaboration and performance. The position requires close partnerships with other key departments such as Marketing, Revenue Management, and Event/Conference Services to pursue revenue development, market positioning, and customer satisfaction.

In this role, you will act as a core member of the property's executive leadership team, balancing immediate sales targets with building a robust future pipeline. This leadership mandate includes driving strategic sales leadership by developing and executing annual group and meetings strategies, particularly focusing on high-impact corporate, incentive, and association business. You will optimize sales flow alongside corporate directors of field and national sales, championing both short-term wins and long-term growth through precise forecasting and pipeline management.

Your responsibilities extend to direct oversight of key accounts and house accounts such as Napa Institute, Blue Note, and Festival Napa Valley. Collaborating across internal teams, you will leverage brand-aligned marketing campaigns to amplify group and leisure sales leads, while partnering with Food & Beverage and Event Services leadership to enhance banquet and catering revenues and ensure seamless event execution.

Leadership is a cornerstone of this position. You will mentor and develop a high-performing sales team, setting clear expectations and measurable KPIs, including pipeline development, lead response times, and sales scorecard accuracy. The role also entails managing the department's profit and loss (P&L) account, ensuring responsible cost management while pursuing revenue growth targets. This position represents the resort at industry events and strategic partnership forums, requiring exceptional communication, negotiation, and presentation skills.

Ideal candidates will possess a bachelor's degree (advanced degree preferred) in hospitality, business, or related fields and bring at least 15 years of progressive sales experience in luxury or full-service hospitality, with 10 years in senior leadership. Knowledge of Napa Valley's market, meeting trends, and destination partnerships is vital. The successful Director of Sales will demonstrate strategic, analytical, and results-oriented thinking, a collaborative spirit, and a talent for developing teams and fostering accountability—all aligned with a passion for driving total revenue performance and guest experience excellence.