Executive Director of Brand Marketing

VAI Resort is a renowned hospitality establishment dedicated to delivering exceptional guest experiences through innovation, creativity, and impeccable brand management. Known for its vibrant and dynamic approach to hospitality, VAI Resort stands out in the industry by fostering a culture where innovation and uniqueness are not just encouraged but expected. The company prioritizes creating memorable guest interactions and continually evolves its amenity brands to maintain a competitive edge and deepen guest engagement across all touchpoints. VAI Resort champions an inclusive workplace that values collaboration, ownership, resiliency, and enthusiasm, empowering its employees to push boundaries and challenge the status quo in pursuit of excellence.

The Executive Director of Brand Marketing at VAI Resort will report directly to the Senior Vice President of Marketing, playing a critical leadership role in shaping and safeguarding the VAI brand identity. This full-time, salaried position offers competitive compensation aligned with the applicant's experience and skill level. The ideal candidate will not be content with the conventional but will strive to bring transformative ideas that make the brand more vibrant and compelling. As the guardian of the brand, the Executive Director of Brand Marketing will ensure the VAI brand and its key amenity sub-brands are consistently and uniquely positioned in the marketplace to enhance guest experiences and promote brand loyalty. The role involves leading the Creative Services team, collaborating closely with the Creative Director, and overseeing synergy between VAI and iconic partners, such as Mattel, to maintain brand harmony.

This role demands a visionary marketing leader who can drive the creation and implementation of innovative strategies that challenge norms and foster a brand presence that is unabashedly different. Responsibilities include leading internal and external communications teams, managing public relations initiatives, and overseeing social media content development to align marketing efforts with overall business goals. Additionally, the Executive Director will spearhead the concept development of branded experiences both on and off-site, including at food and music festivals, conferences, and other high-profile events, enriching the brand's visibility and guest engagement.

Candidates must possess outstanding leadership qualities, including excellent judgment, creative problem-solving capabilities, negotiation skills, and a strategic mindset to navigate the competitive hospitality landscape effectively. This role also requires comfort working in an agile environment associated with construction and development, emphasizing adaptability and resilience. Educationally, a bachelor’s degree in marketing, business, communications, or related fields is preferred, alongside a minimum of 10 years of progressively responsible marketing experience from either a brand or agency perspective. Experience in the hotel or resort industry is not mandatory but could be advantageous.

VAI Resort is committed to maintaining high standards in all aspects of brand communication and visual aesthetics, requiring the Executive Director to have excellent visual acuity to ensure all marketing materials meet brand standards. Physical requirements include the ability to stand, sit, or walk for prolonged periods, lift up to 15 pounds when necessary, and spend extended time working on computer screens. Beyond the role’s strategic importance, VAI Resort offers a comprehensive benefits package including medical, dental, vision coverage, company-paid life insurance, paid time off including vacation and holidays, professional development opportunities, and a 401(k) retirement plan with company match. This position represents an extraordinary opportunity for an ambitious marketing leader to build a truly distinctive and powerful brand in the thriving hospitality market.