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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $67,000.00 - $109,500.00
Work Schedule
Standard Hours
Benefits
Medical
Dental
Vision
Company-paid Life Insurance
Paid Time Off
Career growth opportunities
401(k) retirement plan
Job Description
VAI Resort is a renowned hospitality establishment dedicated to delivering exceptional guest experiences through innovation, creativity, and impeccable brand management. Known for its vibrant and dynamic approach to hospitality, VAI Resort stands out in the industry by fostering a culture where innovation and uniqueness are not just encouraged but expected. The company prioritizes creating memorable guest interactions and continually evolves its amenity brands to maintain a competitive edge and deepen guest engagement across all touchpoints. VAI Resort champions an inclusive workplace that values collaboration, ownership, resiliency, and enthusiasm, empowering its employees to push boundaries and challenge the status quo in... Show More
Job Requirements
- Bachelor's degree in marketing, business, communications, or related field preferred
- minimum of 10 years of progressively responsible marketing experience
- excellent leadership skills
- excellent judgment and creative problem-solving abilities
- ability to work in a dynamic and competitive environment
- comfortable working in an agile, construction/development environment
- capable of standing, sitting or walking for prolonged periods
- able to lift up to 15 pounds when necessary
- able to work extended periods on computer screens
- excellent visual acuity to assess design materials quality
Job Qualifications
- Bachelor's degree in marketing, business, communications, or related field preferred
- minimum of 10 years of progressively responsible marketing experience from brand or agency side
- excellent judgment and creative problem-solving skills including negotiation and conflict resolution
- superior leadership skills with ability to influence and engage direct reports and peers
- strategic thinker capable of making decisions and driving results in a competitive environment
- embody VAI's core values of collaboration, ownership, resiliency, and enthusiasm
- comfortable working in an agile, construction/development environment
- courage to build a brand that is unabashedly different
Job Duties
- Define, evolve and defend the VAI brand, ensuring unique positioning and consistency in communication
- lead the Creative Services team and partner with the Creative Director in cultivating an aesthetic that communicates VAI's core brand
- oversee the brand synergy between VAI and iconic partners such as Mattel
- lead the creation of new names and positioning for products ensuring clear brand architecture and competitive differentiation
- supervise the Internal Communications Manager to develop and implement brand understanding strategies
- oversee the Public Relations Manager to ensure flawless execution of PR initiatives
- act as the primary liaison between VAI and PR and brand/creative agencies, influencing media agency relationships
- manage the social team’s development and execution of an annual content calendar, collaborating with other department leads to align strategy and timing with business results
- lead concepting and development of VAI branded experiences both on-site and off-site including at conferences, pop-up experiences at food and music festivals
Job Criteria
Experience
Expert Level (7+ years)
Job Location
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